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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Not every motivation is malevolent—our brains may work harder to find any connection for topics we know well. Managers and employees encounter false expertise in three ways: Promotions. What about Acadia National Park? Or Monroe, Montana?

UX 188
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How to Earn an Ivy league Degree by Wasting Time on the Internet

Hubspot

Wasting Time on the Internet" is the name of the University of Pennsylvania''s newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. Steph Driver (@StephaliciousD) October 29, 2014. This professor sure knows how to write a provocative title. Ivy League degrees seem totally worth it.".

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Is Emotion Necessary To Make More Sales?

ConversionXL

A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger. Or promotion? As it turns out, yes. I think it boils down to two reasons: . Now let’s unpack that for a second. Think about it.

Sales 126
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Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

Case studies are important to the medtech buyer persona because before they make a purchase, they have to know that the solution or device being promoted has been safely and successfully used by others. Promoting Trust Case Study: Examples. This is a different part of the marketing world. The Power of the Case Study.

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How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner

Hubspot

Designed to help people remain both present and open, these prompts promote the importance of curiosity when assessing a situation. in a newsletter for the University of Pennsylvania. Research reveals that surprise can actually drive our motivation to learn, so embrace the unexpected and celebrate whatever the outcome.

Gaming 53
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The Power of Defaults in Conversion Optimization

ConversionXL

They can promote cognitive ease and can nudge users in a desirable (or sometimes undesirable direction). In Pennsylvania, the more expensive option was the default, so a small majority elected to take the cheaper option. What Is a Default? The other option is less expensive and has no rights to sue.

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The Ultimate Sales Checklist to Improve Performance

Salesforce

Modern media will have you believe sales motivation is best delivered in the form of an inspirational quote. Your team will know that you’re always shooting straight with them, without an ulterior motive or hidden agenda, even when it’s difficult. Assume the best in people. This creates less of a divide between manager and team.