SaaStr

JULY 25, 2022

SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Making pricing work for your business.

Price 109

Price Product Drivers/motivators Contract 109

Sales Pop!

NOVEMBER 22, 2021

For instance, if your pricing and delivery options are the same as or similar to rival delivery companies, providing first-class customer service can be the thing that tips customers in your favor. Delivery drivers are usually most interested in doing their rounds as quickly as possible. Come Up with the Right Pricing Structure.

Customers 191

Customers Drivers/motivators Price Represent 191

Understanding the Sales Force

FEBRUARY 1, 2025

If you are driving in your car, looking at your phone, fiddling with your radio, looking at people on the sidewalk, weaving in and out of traffic or speeding because you’re in a hurry, you are probably not a very good driver and bad things will happen. Pretty amazing, isn’t it? The same concept derails salespeople too.

Drivers/motivators 114

Drivers/motivators Sales Quota Pipeline 114

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 113

Objectives and Key Results Government Strategize Launch 113

Search Engine Land

SEPTEMBER 20, 2024

Key product feed optimization areas to focus on Price: Is your price competitive with the market to earn the click and sale? Dominating SEO and PPC for your top performing keywords Of the keywords that are the core business drivers, put together a plan to own these keywords across your search marketing program.

CTR 108

CTR UX Campaign Education 108

Veloxy

JUNE 15, 2023

In general, outside sales representatives tend to focus on more complex, high-value sales, while inside sales reps offer lower-priced products and services. This involves crafting an effective job description, employing interview strategies to identify superstars, and implementing employee retention and motivation techniques.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. If we take the above item further, you should also focus on competitors’ pricing and/or USPs. Depends on your target audience.

A/B testing 96

A/B testing UX Campaign Conversion 96

Salesforce

NOVEMBER 12, 2024

Consider things like efficiency, reliability, and competitive pricing. For example, an international fast-food chain that offers a consistent and cost-effective dining experience — whether in Des Moines, Iowa or Tokyo, Japan — is attractive to those looking for food familiarity at a good price. It was endemic.

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Sales Pop!

AUGUST 20, 2021

Company teams explain all benefits of the product to leads, generate interest and motivate them to make a purchase; Interest and value. This is where all the details, including the decision-making process and its price, are discussed; Proposal. The service offers three price plans: Professional, Team, and Enterprise.

Inside sales 246

Inside sales B2B CRM Price 246

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Power shoppers. Get MarTech!

Price 102

Price Drivers/motivators Product Customers 102

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

Drivers/motivators 121

Drivers/motivators Profit margin Price Campaign 121

Martech

JULY 30, 2024

Cost : Within budget and competitive in price. Opportunities to enhance skills may aid in retaining talent, providing stability where helpful and motivating staff with your investment in them. It’s table stakes for project management metrics to focus on “what” you deliver (e.g., Speed : Cycle time and on-time delivery.

Profit margin 115

Profit margin Niche Strategize Clients 115

Sales Pop!

OCTOBER 18, 2021

Price: from $132.30 Price: upon request. Price: $5.99 The price depends on a CRM that you want to integrate with. Price: the free version is up to 50 queries per month. Price: $49 to $499 per month, depending on how many leads you’re looking for. Price: from $79.99/month Hubspot, Pipedrive).

Prospecting 212

Prospecting Price CRM Lead generation 212

SaaStr

MARCH 5, 2025

This early hands-on approach helped them deeply understand their ideal customer profile (ICP), pricing strategy, and product-market fit, creating a solid launchpad for their go-to-market expansion. Key Growth Drivers 1. Before hiring their first sales reps, the founders personally closed millions in revenue.

Territory 74

Territory Drivers/motivators Quota Pipeline 74

The Advantexe Advisor

FEBRUARY 20, 2024

One of the “levers” that companies are pulling right now as part of their “what-if analysis” and planning for Q1 and beyond is price discounting. The primary motivation for taking price discounts is to drive revenue to meet top-line (P&L) commitments.

Price 93

Price Drivers/motivators Meeting Sales 93

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. ” Is RGSP new?

Price 116

Price CTR Click Through Rate Campaign 116

Partners in Excellence

APRIL 8, 2022

It’s just fascinating to watch, learn about the teams, drivers, cars. The ability to provide data to the drivers to help them understand their own performance and how they might improve was a critical aspect of what they sought to discover. No driver is favored. No driver was “unprepared.”

Drivers/motivators 133

Drivers/motivators Hospitality Engineering Up-sell 133

ClickFunnels

AUGUST 17, 2021

Pricing: Free 1-month trial Starting from €79.99/month Pricing: Free trial with 25 free lead credits. Pricing: Free. Pricing: Lite plan: Free. Pricing: Basic plan: Free. LinkedIn Sales Navigator allows you to tap into the company’s 500M+ user base with advanced lead and company search features. month after that.

Prospecting 244

Prospecting Price CRM Pitch 244

Sales Pop!

SEPTEMBER 29, 2022

How do I find a commercial auto insurance policy for a good price? Shopping around to compare quotes will help you find the best commercial auto insurance for the most competitive price. If that driver can travel with a more experienced driver with a good record, you can avoid putting them on your policy and save money on premiums.

Real Estate 130

Real Estate Transportation Drivers/motivators Legal 130

Highspot

APRIL 1, 2025

Offering specific feedback ensures sales reps stay motivated. Decision-Making Under Pressure A significant deal is teetering on the edge because of pricing or service concerns, and you must act fast. AI’s role: Challenges you to weigh data, such as customer lifetime value (CLV) and pricing benchmarks, against instinct.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Sales Gravy

FEBRUARY 4, 2025

While its easy to be frustrated by this extra layer, its crucial to acknowledge a few realities: Your Customers Motivation: Theyre laser-focused on winning their own deal. Youre happy to help, but if they continually choose other suppliers or undercut your prices, you need to reevaluate the partnership. Identify these patterns.

Sell 82

Sell Customers Contract Construction 82

ConversionXL

NOVEMBER 9, 2021

With their “Become a Driver” landing page, ridesharing service and Uber competitor Lyft demonstrates exactly what it means to be in touch with your audience. Instead of saying: “Apply here to be a driver,” Lyft appeals to the emotional motivation. Note the copy in the hero banner: “Want to be your own boss?”.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Martech

JANUARY 4, 2024

Another driver was major discounting by retailers. Consumers may have struggled with gas prices, the cost of some food items and (as always) the cost of housing over the course of the year, but come holiday time those purse strings were loosened. Electronics rang the bell for discounts peaking at over 30% of list price.

Drivers/motivators 111

Drivers/motivators Retail Price Follow-up 111

Sales Pop!

OCTOBER 18, 2021

Many salespeople look to hit a home run when it comes to selling service at a high price, implement it, and then never look back; instead, they continue to run. Sales can be a challenging and lonely road, provoking the need for one to remain motivated. Eliminate the Baseball Syndrome. Find The Value In The Relationship.

Referrals 216

Referrals Sales Repeat business Drivers/motivators 216

ConversionXL

JULY 28, 2020

We’ll also take a look at how to develop an effective nudge marketing strategy to make the most of these powerful behavior drivers. According to Fogg, prompts (or nudges) can be successful only if an individual is: Able to complete a task; Motivated to do so; Has a trigger to cue initiating the behavior. What are nudges?

X-functional 163

X-functional Drivers/motivators Retail Price 163

Veloxy

JANUARY 2, 2024

Of course, the method that suits you best will depend on the nature of your business, including factors such as products, pricing models, and revenue cycles. Therefore, you need to keep your sales teams engaged and motivated. By doing so, you’ll keep everyone motivated to achieve and surpass their targets.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Pop!

JANUARY 3, 2023

For example, say your company sells five products or services at different price points. You can set ongoing rewards for every 10 sales at each price point. Or, make the sale threshold higher for lower priced products and services. You’re not likely to hear people complain about being recognized with cash.

Sales 189

Sales Price Retail Up-sell 189

SaaStr

SEPTEMBER 6, 2024

Let’s be honest, this is a big driver from venture funds that aren’t ROI focused. No one wants to pay a bad price, but corporate VCs often aren’t judged on pure IRR. But those that aren’t will be less sensitive to price. This can really help. Less valuation sensitive. Some are (e.g., Validation. This is minor, but real.

Drivers/motivators 124

Drivers/motivators Price Start-ups Growth 124

Sales Gravy

MARCH 13, 2025

Its not your product or your pricing. Fear of loss is a powerful motivator. Its not your product or your pricing. Fear of loss is a powerful motivator. How many times have you gotten to the meeting but your pitch fell flat? Its your messaging thats failing youand blocking you from a sale. Its a huge pain point.

Quota 61

Quota Pitch Sales Prospecting 61

Veloxy

MARCH 8, 2021

What are the prospects expectations when it comes to pricing? But if the need is more of a minor inconvenience, then they might not really be motivated to resolve it quickly. Lucky for you, we’ll be looking at all the major points as well as a few minor ones too. Let’s hop right to it. Where is their funding coming from? 4: Timeline.

Sales 242

Sales Prospecting Contact Drivers/motivators 242

SaaStr

NOVEMBER 25, 2021

Let’s be honest, this is a big driver. No one wants to pay a bad price, no one is stupid. But those that aren’t will be less sensitive to price. Less valuation-sensitive. Many corporate venture funds that aren’t as ROI focused as traditional VC funds. But corporate VCs often aren’t judged on pure IRR. Some are (e.g., Validation.

Drivers/motivators 140

Drivers/motivators Legal Price Start-ups 140

SaaStr

APRIL 14, 2025

Identify and map out all the key players and their motivations early in the process. Simplify your pricing, contracts, and approval processes. Position your product as a solution, not just a tool, and price it accordingly. Most SMB sales reps and even most founders aren’t very good at this. Make It Easy to Buy.

Closing 57

Closing Contract Pitch Finance 57

SaaStr

MARCH 5, 2025

The 10-Point Checklist for Selling Your Company Understand Buyer Motivations – Have conversations with potential acquirers before announcing you’re for sale to understand what they truly value. Remember that patience is a luxury not all founders have, but those who can maintain it often see the greatest rewards.

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Veloxy

JUNE 23, 2021

How to Empower, Develop, and Motivate Your Inside Sales Team. If your product or service is a high priced solution that includes customization, then outside sales will work perfectly. How to Empower, Develop and Motivate your Inside Sales Team. Motivate with Performance Metrics. Guide to Building an Inside Sales Team.

Inside sales 232

Inside sales CRM Sales Pipeline 232

Force Management

JULY 26, 2021

Sales Kickoffs are meant to get the sales team motivated towards a common goal for the upcoming year. Whether it be increased revenue, a new product launch, a shift in your pricing model, it’s important to think through what specifically you want your sales team to achieve this year. What are your specific objectives for the year?

Sales 145

Sales Drivers/motivators Launch Price 145

PandaDoc

MARCH 27, 2025

Consider sales psychology : if you appeal to your customers wants, needs, emotions, and motivations, you can better solve their problems. CPQ (configure, price, quote) software is one way you can make sure your pricing is fast and accurate and your product recommendations are tailored to your customers.

Cross-sell 52

Cross-sell Sell Customers Legal 52

Cerebral Selling

OCTOBER 5, 2020

When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. One of the key drivers of the emotional response to hidden enemies lies in simply teaching the customer something new! They picked an enemy. One they felt would polarize the market.

Drivers/motivators 130

Drivers/motivators Entertainment Manufacturing High impact 130