Remove Drivers/motivators Remove Price Remove Up-sell
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5 ways B2B differs from B2C — and 3 ways they align

Martech

Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns. The emotional drivers in B2B differ from B2C Consumer purchases are often driven by emotional factors such as status or the desire to reduce stress.

B2C 103
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How to implement dynamic pricing without alienating customers

Martech

Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. As technology advances and consumer behavior shifts, businesses are increasingly exploring dynamic pricing to optimize their operations and improve profitability. As far back as 500 B.C.,

Price 82
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What Do Uber Drivers And SDRs Have In Common?

Partners in Excellence

What do Uber drivers and SDRs have in common? Even though Uber tries very hard to create a great customer experience, the majority of it is influenced by the drivers. There are a number of other benefits to leveraging autonomous vehicles, including some powerful financial reporting/EBITDA benefits–which influence share price.

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. Why is RGSP unfair?

Price 116
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What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg

SaaStr

Jason just wrote up on SaaStr.com how Genesys may be the first of a flood of PE-backed SaaS IPOs in 2025 as it had just filed for IPO. So I do think it’s going to end up pushing people towards IPOs.” But it’s been coming up every quarter since and its latest reading is up to 65.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

For the subsequent ten years in software, we’ve optimized every little bit of how we sell it. But today, it’s different because the kinds of software we sell aren’t the same. In 2020, we transitioned from a physical selling universe to a virtual selling universe. It isn’t predictable. You pay an additional 2.5