5 ways B2B differs from B2C — and 3 ways they align
Martech
NOVEMBER 19, 2024
Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns. The emotional drivers in B2B differ from B2C Consumer purchases are often driven by emotional factors such as status or the desire to reduce stress.
Let's personalize your content