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How marketing leaders can transform marketing from a support function to a growth driver

Martech

They overwhelmingly believed that well-executed marketing initiatives represent capital investments (rather than mere operating expenses). Instead, it should be positioned as a strategic driver of growth and long-term value. In essence, marketing needs to reframe its purpose within the organization. Processing.

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Finalize More Year-end Business with Ease

Sales Pop!

If needed, the game should be solely among the office representatives. Before work, review your goals and vision to then efficiently do tasks and maintain motivation. Consider what motivates you, your community, and your networks to benefit many. The focus is to be supportive of your clientele, new and ongoing.

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Why B2B marketing must adopt B2C tactics

Martech

There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

It’s often been thought to be a key driver of loyalty. When companies tap into these emotional motivators, they unlock a new source of competitive advantage and growth. Show empathy and care Train customer service representatives to show empathy and understanding. What’s emotion got to do with it?

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AI agents: 2025 predictions

Martech

These AI-driven representatives will engage with customers in ways that are deeply aligned with the brands ethos, ensuring interactions are authentic, meaningful and memorable. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve.

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10 x Effective Sales Representative Interview Questions

The 5% Institute

Whether you’re a Business Owner or Sales Manager; there’s a likelihood that you’ll one day need to hire sales representatives – which is why we created these sales representative interview questions. To make this easier for you, we’ve jotted down 10 very important sales representative interview questions to help you with this.

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The science behind high-performing calls to action

Martech

Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks. Green represents progress and positivity, making it effective for actions like Next step or Complete.