Sales Hacker

MARCH 2, 2020

The Motivation Myth. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. This book represents an upgrade of the popular sales framework for business professionals in the new digital economy. Winning with Data.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Hubspot

DECEMBER 11, 2019

In fact, these details only remind them you’re a sales rep — which makes them suspicious about your motives. There’s a simple formula for creating a memorable, eye-catching LinkedIn headline: "[Title], helping [prospects] do X.". If you’re represented by a generic icon, you look like a spammer. So what do they care about?

Sell 97

Sell X-functional Prospecting Networking 97

ConversionXL

MARCH 7, 2017

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. As Dr. David Travis put it : Dr. David Travis: “Marketing teams created versions of personas to represent market segments. Believing your personas to be perfectly representative of reality, or that they never change.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

MARCH 21, 2017

Now, it’s not a new practice to deliver messages via a trusted public figure. There have been dozens of studies showing millennials don’t trust traditional advertising. Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways.

B2C 78

B2C Trust X-functional Pitch 78

Veloxy

SEPTEMBER 28, 2021

I’m raising funds from people who care about the pain points of online misinformation, want to change the way we consume online content and who wish to reduce trust in the media. Sure, it might take a while to develop trust, but it’s well worth the effort in the end. That’s because pain motivates action more than pleasure.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

OCTOBER 14, 2016

However, studies have shown that people just don’t trust password managers for them to be a viable, mainstream solution. respondents agree or strongly agree that they do not trust websites that rely only on passwords. 2013) found that strength meters motivated users to create stronger passwords. A study by Egelman et al.

UX 106

UX Drivers/motivators X-functional Trust 106

SaaStr

AUGUST 30, 2019

Because you won’t hit the goals, but if you … to your point, if you make them too easy, then there’s no motivation. Whitney Bouck: And the other thing that motivates me is I love looking for the underdog. If you make them to aggressive, you risk morale, right? And certainly that’s where I’m at.

X-functional 50

X-functional Drivers/motivators Start-ups Engineering 50

ConversionXL

NOVEMBER 23, 2015

moves the mouse cursor next to the browser window closing X). Distinguish visitor segments whose different motivations for similar on-site activity are undetected by analytics. What’s stopping them from buying – emotionally, functionally or otherwise? We can learn a lot with on-site surveys. Image Source.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

Heinz Marketing

FEBRUARY 5, 2018

Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. Honestly, I think it’s kind of representative of the show. We did this thing. I don’t know. I don’t know. Matt: It was last week.

Pipeline 48

Pipeline B2B Sales Pitch 48