Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Networking Customers E-commerce 116

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Andrade added: Insights marketers can glean include the leading drivers of customer churn and which competitors are mentioned, the new features or improvements customers ask for during interactions and emerging topics.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Retail 80

Retail Drivers/motivators Launch Up-sell 80

Salesforce

AUGUST 6, 2021

What’s top of mind for every retailer going into the 2021 holiday shopping season? After global digital revenue surged by 58% year-over-year in the first quarter of 2021, retailers must be ready to meet this holiday shopping moment head-on, with inventory from branded manufacturers and consumer-goods companies in stock and ready to ship.

Retail 98

Retail Manufacturing Transportation Price 98

Salesforce

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? Each time someone buys a gift, it could provide endless opportunities for the retailer. If tracking my data helps retailers inspire me to make good choices, I’m happy to supply them with all the data they need. Do I gravitate towards certain categories?

Retail 98

Retail CRM Follow-up Presentation 98

Search Engine Land

MAY 3, 2024

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Success for the modern retail marketer hinges upon a deep understanding of consumer behavior and a willingness to explore bold marketing strategies.

Retail 79

Retail Drivers/motivators 79

Anthony Cole Training

AUGUST 25, 2023

Perhaps the individuals most impacted, and possibly most unprepared, are retail bankers, at the frontline of client changing preferences, digital options and increasing expectations. For a banking leader, it is an important time to have a strong focus on sales team motivation.

Conversion 156

Conversion Retail Drivers/motivators Clients 156

ConversionXL

JULY 3, 2014

According to a recent study by the Edelman Group, brands are failing to understand some of the fundamental motivations and concerns their customers have. Within a month of taking the helm as CEO at the retailer, Ron Johnson launched a radical rebranding. If you answered “it’s been awhile” or “never,” you need to keep reading.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

Hubspot

JULY 25, 2018

The shelf where you picked up the jeans, meanwhile, takes note of the purchase and sends that information to a back-end inventory system, so the retail store’s manager knows to re-stock. McKinsey estimates that the potential economic impact of IoT in retail environments will range from $410 billion to $1.2 IoT Applications in Retail.

Retail 78

Retail Transportation Drivers/motivators Promote 78

Martech

JANUARY 4, 2024

retail sites). Another driver was major discounting by retailers. And it’s not a distant step to speculate that the experience of mandatory online purchases during the lockdown might be a driver there (groceries accounted for over $19 billion of the spend). Consumers spent $220.1 Why we care. The fruitful channels.

Drivers/motivators 112

Drivers/motivators Retail Price Follow-up 112

Hubspot

AUGUST 27, 2024

This agility benefits companies in fast-paced industries (think ride-sharing, retail, utilities, and automotive), where market conditions can shift rapidly. Surge pricing increases fares during peak demand periods to ensure there are enough drivers to get riders where they need to be.

Price 72

Price Profit margin Contract Retail 72

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. Baird suggested that one tool retailers might adopt more widely is the “virtual closet.” Getting more personal. Empowered store associates.

E-commerce 135

E-commerce Retail Objectives and Key Results Promote 135

Salesforce

FEBRUARY 20, 2025

Perhaps most dramatically, Waymo has leveraged digital workflow expertise to deploy advanced robotics, demonstrating a remarkable ~90% reduction in collision incidents compared to human drivers across 39 million real-world miles. Third, how and where to best scale human capabilities across your company.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Sales Pop!

MARCH 4, 2024

Stealthily meandering through diverse landscapes, trucks carry supplies from suppliers to manufacturers and retailers everywhere. This industry, which distinguishes between long-distance and local delivery, powers retail, manufacturing, construction, and agriculture industries.

Transportation 162

Transportation Electricity Agriculture Manufacturing 162

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. Your best people become technology traffic cops instead of growth drivers (and they hate it). They study it, map it out, and then look for the right tool to solve it. When it works, this approach delivers significant results.

Finance 103

Finance Technology Technology Drivers/motivators 103

Salesforce

NOVEMBER 12, 2024

Truck drivers would pull up to a truck stop, go inside, get a cup of coffee and come back out. Then, create an outline using these six steps: Identify your target customer: Pinpoint your ideal customer, their motivations, and why they’re a good product-market fit. A big box discount retailer: Save money. It was endemic.

Transportation 52

Transportation Drivers/motivators Customers Territory 52

ConversionXL

JULY 28, 2020

We’ll also take a look at how to develop an effective nudge marketing strategy to make the most of these powerful behavior drivers. According to Fogg, prompts (or nudges) can be successful only if an individual is: Able to complete a task; Motivated to do so; Has a trigger to cue initiating the behavior. What are nudges?

X-functional 163

X-functional Drivers/motivators Retail Price 163

Hubspot

NOVEMBER 26, 2018

But when it comes to the battle of online retailers, who's at the top? Most people might not think of Apple as an online retailer. But enough people purchase Apple products from the company's website, it seems, to rank it as the #3 online retailer in the U.S., As it turns out, there's been a shakeup in the ecommerce leaderboard.

Retail 78

Retail B2B Growth Market share 78

ConversionXL

NOVEMBER 9, 2021

With their “Become a Driver” landing page, ridesharing service and Uber competitor Lyft demonstrates exactly what it means to be in touch with your audience. Instead of saying: “Apply here to be a driver,” Lyft appeals to the emotional motivation. Note the copy in the hero banner: “Want to be your own boss?”.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Heinz Marketing

MARCH 10, 2021

As we all know, Costco is one of the largest and most successful retailers in the country. As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. Costco pays its employees unusually well in comparison to other retailers.

B2B 138

B2B Cross-sell Retail Healthcare 138

Salesforce

JUNE 4, 2024

As current retail trends increasingly show the blurring of digital and physical shopping, retailers are connecting with shoppers in more ways than ever before. The good news is this gives retailers more chances to prove they recognize, understand, and value shoppers. The bad news?

Retail 64

Retail Service Appointment Promote 64

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Martech

JULY 13, 2022

consumers about their experiences with technology, financial services, retail and hospitality brands. while 70% of shoppers feel valued as a customer, only financial services and tech categories show rewards as a positive driver of satisfaction and retention. We’re companies looking at the wrong drivers? Why we care.

Hospitality 104

Hospitality Customers Drivers/motivators Retail 104

Martech

OCTOBER 26, 2021

Signs of a slow transformation can be seen even in the retail industry overall, where only 20% of retail is done digitally through e-commerce. You can get transformational results by doing things better — by unlocking the potential that already exists within the enterprise,” said Mankowski.

Technology 125

Technology Technology E-commerce Objectives and Key Results 125

Martech

APRIL 8, 2022

Other key findings: IT software and services will be the biggest dollar growth driver. Healthcare and online retail have performed well throughout the pandemic, whilst financial services, property, and travel have lagged the most. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

E-commerce 115

E-commerce Healthcare Drivers/motivators Represent 115

Sales Pop!

JANUARY 3, 2023

In retail, this is usually done with a secret shopper program where employees earn gifts, branded items, and small raises by achieving a certain score from a mystery shopper. Simple is often the best method. Offer ongoing rewards. A more creative way to recognize your sales team is to offer ongoing rewards for meeting specific goals.

Sales 189

Sales Price Retail Up-sell 189

Search Engine Land

NOVEMBER 16, 2023

In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages.

E-commerce 108

E-commerce Product Retail Drivers/motivators 108

Martech

OCTOBER 18, 2022

So out-of-home can act as a bridge to other emerging areas in adtech, including retail media networks and even the metaverse. Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. Retail media. Out-of-home ads in the “real world” don’t happen in a vacuum.

Retail 115

Retail Drivers/motivators Legal Contract 115

Martech

MAY 29, 2024

Last year’s price-conscious shopper is still with us We sat down with Caila Schwartz, director of consumer insights and strategy for retail and consumer goods at Salesforce, to get a deeper perspective on the stats. ” Retailers are still seeing good digital traffic. ” It’s a Catch-22 for retail.

Non-Profits 111

Non-Profits Retail Price Promote 111

ConversionXL

AUGUST 24, 2015

By introducing games, businesses motivate shoppers to indulge their competitive instincts to drive engagement. At Smoothie King , you can earn rewards for every smoothie and retail purchase: Image Source. Passengers also can tip their drivers with Starbucks points within the Lyft app. Kuru Footwear. Image Source. Conclusion.

Customers 134

Customers Non-Profits Drivers/motivators Gaming 134

Salesforce

SEPTEMBER 11, 2023

Take a clothing retailer, for example. If a customer uses the retailer’s website chatbot to complete a return and tells the chatbot the fit is too large and the color is darker than they prefer, now the retailer has more information about this customer’s preferences. Email With AI, you can take email to the next level.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Salesforce

OCTOBER 29, 2021

Between an extended holiday shopping season and sustained ecommerce growth, retailers need to be ready at all times. GET THE NEW HOLIDAY RETAIL PLANNING GUIDE. Make sure the basic functions (think add-to-cart button) work flawlessly under peak traffic conditions before adding other features that aren’t key revenue drivers.

Retail 98

Retail Account management Drivers/motivators Growth 98

Martech

JUNE 30, 2022

And the motivation varies — more than half (56%) of consumers say they save money by shopping on Prime Day and other sales events, while others want to get ahead of their seasonal holiday (32%) and back-to-school shopping (23%). 43% said they are more likely to purchase from a retailer that offers buy now, pay later.

Retail 108

Retail Price Drivers/motivators Promote 108

Martech

OCTOBER 27, 2021

Signs of a slow transformation can be seen even in the retail industry overall, where only 20% of retail is done digitally through e-commerce. You can get transformational results by doing things better — by unlocking the potential that already exists within the enterprise,” said Mankowski.

E-commerce 106

E-commerce Retail Drivers/motivators Launch 106

Martech

OCTOBER 25, 2023

Dig deeper: How a small chain is going big with a retail media network The company said it has invested in improving ad ranking and optimization using ML models, leading to a significant improvement in ROI for advertisers and an increase in lower-funnel revenue year-over-year and quarter-over-quarter.

Drivers/motivators 117

Drivers/motivators Advertising/ Marketing Retail Campaign 117

Sales Hacker

DECEMBER 17, 2024

So you started at BCG, I believe, and then you were an intern at Microsoft, and then you went to TradeWeave in the retail kind of SaaS space. My wife was a buyer in retail. We were doing this for retail. And I want to jump into your time at Yahoo a little bit more, but let’s actually start at the beginning.

GTM 103

GTM Engineering Electricity X-functional 103

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Retailers will take a headless approach to commerce. “In MarTech’s predictions for 2023 continue below.

Retail 117

Retail Technology Technology Conversion 117