Martech

DECEMBER 19, 2024

Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks. Every design element affects how users interact with your call to action, from color choices to strategic placement.

A/B testing 119

A/B testing Drivers/motivators CTR Click Through Rate 119

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Sales Gravy

JANUARY 16, 2025

Sales leadership demands the ability to adapt, motivate, and guide teams toward consistent, high-level performance. Sales leaders can use these lighthearted activities to foster camaraderie, engagement, and a sense of fun that drives motivation and productivity.

Teamwork 98

Teamwork Sports Drivers/motivators Technique 98

Martech

JULY 17, 2024

Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively. Email: Business email address Sign up now Processing.

GTM 101

GTM Product Strategize Drivers/motivators 101

Sales Hacker

NOVEMBER 19, 2024

As a revenue architecture expert, Phil specializes in operationalizing best practices and implementing scalable, data-driven solutions to elevate customer satisfaction throughout their buyer’s journey. 9:41) Challenges in aligning different go-to-market functions. (14:12) 14:12) Time-blocking strategies for sales leaders. (20:26)

GTM 115

GTM Process Strategic planning Drivers/motivators 115

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

FEBRUARY 21, 2025

AI-driven insights help uncover marketing performance drivers hidden across multiple data views, enabling more informed decision-making. With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond.

Finance 116

Finance Drivers/motivators Technique Contract 116

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 113

Objectives and Key Results Government Strategize Launch 113

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business. Opportunities to enhance skills may aid in retaining talent, providing stability where helpful and motivating staff with your investment in them.

Profit margin 115

Profit margin Niche Strategize Clients 115

Martech

JANUARY 9, 2025

By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. AI agents have the ability to bring back dormant online business profiles, increasing foot traffic and bolstering brand loyalty through immersive consumer experiences that resonate.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Search Engine Land

JULY 17, 2024

Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. The NewsWhip report provided one tactical takeaway: “TikTok continues to be a major platform for brand criticism to spread and in many cases, like with Chipotle, it’s the principal driver of those conversations.”

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 104

GTM Drivers/motivators Legal Finance 104

SaaStr

MARCH 5, 2025

Key Growth Drivers 1. Strategic Recruiting and Team Expansion Scaling a sales team at this pace requires aggressive yet strategic hiring. Maintaining a transparent, communicative culture and ensuring the team stays aligned and motivated is an ongoing challenge and priority.

Territory 74

Territory Drivers/motivators Quota Pipeline 74

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Assign Sales Territories Strategically The last thing you’ll want your sales teams and reps to do is compete to close the same clients. Therefore, you need to keep your sales teams engaged and motivated.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Gravy

FEBRUARY 4, 2025

While its easy to be frustrated by this extra layer, its crucial to acknowledge a few realities: Your Customers Motivation: Theyre laser-focused on winning their own deal. Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant. Real rapport fosters loyalty.

Sell 80

Sell Customers Contract Construction 80

Martech

DECEMBER 18, 2024

This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. People remain responsible for strategic decision-making. It can provides clarity by analyzing data and presenting insights.

Objectives and Key Results 102

Objectives and Key Results CRM Drivers/motivators Campaign 102

Salesforce

OCTOBER 29, 2024

For example, a CoE’s main goal would be to ensure that Salesforce aligns with their company’s strategic objectives, enhances productivity, and continuously evolves and innovates to meet the business’s changing needs. As a result, your CoE will position your organization to achieve its strategic goals.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Veloxy

DECEMBER 9, 2024

When your sales team sees that using the system benefits them personally, they’ll be more motivated to adopt it. It should be a strategic asset directly tied to your business objectives. Celebrate Outside Sales Success Stories Recognition is a powerful motivator. If you’re not using Salesforce, why should they?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

SaaStr

AUGUST 8, 2023

Instead, due to a decade-long exodus from Wall Street, the strategic CFO has burst onto the tech scene. I think what we’re seeing in all of our portfolio companies and tech at large is that finance is increasingly seen as strategic, and they now have a seat at the table when it comes to making major decisions at the company.”

Finance 95

Finance Strategize A/B testing Growth 95

SaaStr

FEBRUARY 9, 2025

5 Non-Obvious Learnings from Klaviyo’s Journey: Data connectors are more strategic than you think : While building data connectors might seem like grunt work, Klaviyo’s early investment in building their own connectors gave them deep insights into data structure and customer behavior.

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

SaaStr

MARCH 25, 2025

This hands-on approach has been a key driver of Toasts growth, and its a lesson for any SaaS company targeting SMBs or other high-touch markets. Be Strategic About Travel : In-person selling doesnt always mean you have to be on the road 24/7. This can create a network effect that drives referrals and accelerates sales.

Conversion 74

Conversion Territory Referrals Inside sales 74

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 95

GTM Drivers/motivators Legal Finance 95

Closing Bigger

FEBRUARY 10, 2025

They look beyond the immediate quarter and set a strategic course for the future. But AI-driven tools like Gong, Fathom, and Maximizer go a step furtherthey provide insights that empower leaders to make informed strategic decisions. They look beyond the immediate quarter and set a strategic course for the future. The reality?

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Martech

FEBRUARY 3, 2025

This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? Your best people become technology traffic cops instead of growth drivers (and they hate it). The initial use case might be fuzzy, but the fear of falling behind drives action.

Finance 103

Finance Technology Technology Drivers/motivators 103

Tibor Shanto

JANUARY 10, 2022

Sean McAuliffe is a solutions-oriented entrepreneur who built a multimillion-dollar business from strategic inception to successful acquisition. As a lifelong racing enthusiast, Sean has learned that the best drivers are only as good as their crews. helps put employees at every level into the drivers’ seats.

E-commerce 144

E-commerce Drivers/motivators Strategize Growth 144

Heinz Marketing

OCTOBER 21, 2021

They focus on making their marketing ecosystem and strategic growth driver to their company goals. Optimal insights into buyer motivations. As expectations grow for CMOs to positively affect the organization’s bottom line, there is less room for gaps in an ineffective marketing ecosystem. Better data collection and analysis.

Drivers/motivators 126

Drivers/motivators B2B Technology Technology 126

Partners in Excellence

DECEMBER 2, 2024

Self-motivated: They are more driven by their own goals than the external rewards. Visionary and strategic orientation: Strongly aligned with the organization purpose, values, and goal. They instill this orientation in the rest of their team. They take ownership for failures, never seeking to blame others.

High impact 127

High impact Quota Growth Drivers/motivators 127

Martech

SEPTEMBER 24, 2024

Avoid heavy paid media ad spending that offers little opportunity to capture a significant number of motivated people when they come to your websites or engage with you in other channels. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach.

Promote 123

Promote Represent Technology Technology 123

Hubspot

JANUARY 8, 2025

Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s). This is their definable, objective goal.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Search Engine Land

APRIL 5, 2024

For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution. This book will help show why putting strategic work upfront is so important to success.

Drivers/motivators 111

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 111

Martech

APRIL 2, 2025

Brands that keep up with email developments, invest their time and resources smartly and have a strategic purpose for everything they do with email will continue to reap the benefits this popular channel delivers. Interactive email helps combat that when used strategically. If interactivity is that motivating factor, then go for it!

Gaming 84

Gaming Objectives and Key Results Strategize Education 84

Martech

JULY 26, 2024

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors.

Non-Profits 124

Non-Profits Drivers/motivators Strategize Launch 124

Salesforce

FEBRUARY 20, 2025

Just as AI agents now handle email triage and report generation, freeing knowledge workers for strategic thinking, robotics promises similar liberation in the physical realm. Consider this: humans today spend countless hours on routine physical tasksfrom sorting warehouse inventory, to folding hospital linens, to organizing stock rooms.

Hospitality 102

Hospitality Objectives and Key Results Healthcare Manufacturing 102

Sales Pop!

JULY 9, 2024

Although a timeout may sound like a timewaster, it can be used for strategic planning. Even better, you reach new heights unexpectedly, which motivates you to continue enjoying time outs for future planning. A time-out may be your key to strategic planning.

Growth 173

Growth Angle Strategic planning Strategize 173

Veloxy

NOVEMBER 30, 2023

Motivate Your Field Sales Team With Incentives Keep your team motivated and excited to go out into the field. Remember, the right incentives motivate employees to perform at their best consistently. Analyze territories strategically, considering factors like customer density, buying behaviors, and competition.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

JULY 13, 2021

the content of your email will be the main driver of results. When it comes to relevance, having an email marketing Calendar (Cl) will help create a strategic schedule for your email campaigns. The Structure (St) of your email, whether HTML or plain text, should be scannable and easy to read. Click here to download!

Drivers/motivators 140

Drivers/motivators Strategize Launch Campaign 140