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5 Insights from Every Speaker of ConversionXL Live 2015

ConversionXL

Bigger conversion rate increases come from changing peoples motivation not just the structure of the site! Am I using motivational triggers? RIGHT METHODOLOGY – talking vs. doing (real behavior), are you layering motivation and cuing the user tester or letting them really experience what you’re testing? Picking rules.

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7 Top CRO Tips on Annual Planning

Sales Hacker

If demand gen slows, conversion rates drop, or outbound outreach hits a wall, these bets ensure we have new growth drivers ready. S-Curve bets help us anticipate market saturation or operational bottlenecks before they happen. Plan for attrition talent planning is just as critical as revenue planning.

GTM 68
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5 Lessons I Learned from Zig Ziglar

Score More Sales

It was sad to hear that sales legend and motivator to millions, Zig Ziglar, has passed on. I always felt like I related more to his struggles than his life – he was a very religious man, long time married, from Texas so he had that lovely twang in his voice. Of course motivation is not permanent.

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4 Things You Didn’t Know About Team USA Olympians (But Data Can Tell You)

Salesforce

This new interactive dashboard puts each fan in the driver’s seat, allowing them to crunch the facts and figures that interest them most. Think California, Texas, or Florida – those three are the home states of more than one-third of Team USA. Olympic athletes and their achievements. territory, American Samoa.

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How live clienteling is helping Lucchese sell more cowboy boots

Martech

The company was founded in San Antonio, Texas in 1883 by Italian immigrant Salvatore Lucchese and his brothers. . Lucchese currently has 14 brick and mortar stores, all of which are in Texas, but their boots are in demand across the entire US. Lucchese is the most successful maker of cowboy boots in America.

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Episode #067: Get Smart with Art Markman

Jeff Shore

31:56] Motivational Summary. More about our guest Art Markman: Art Markman is the Anabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas and Founding Director of the Program in the Human Dimensions or Organizations. Art Markman. [10:29] 10:29] Smart Thinking vs Adequate Thinking. [15:56]

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The 5 Biggest Email Marketing Fails and How to Avoid Them

Sales Pop!

The 2013 Boston Marathon runners were sent a message with the motivating subject: “Congrats, you survived the Boston Marathon!” The email marketing campaign for the floating globe was started precisely as Hurricane Harvey was wreaking havoc in Texas. An illustration of subpar advertising is the Adidas email advertisement.

CTR 173