Martech
JULY 12, 2024
Brand trust is on the decline. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Several factors have caused consumer trust to decline over the years, especially in the past decade.
Martech
OCTOBER 3, 2024
It’s often been thought to be a key driver of loyalty. Enhanced customer experience Emotional connections lead to more positive interactions and experiences, building trust over time and reinforcing the cycle of loyalty and satisfaction. It’s about trust, shared values and personalized experiences.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
NOVEMBER 4, 2024
There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. Don’t blow it.
Martech
JULY 25, 2024
Social proof Probably the most common these days, this concept can enhance trust and credibility. Take our brief 2024 MarTech Replacement Survey For example, while scarcity can drive sales, creating false scarcity is deceptive and can erode trust — often leading to negative repercussions that are impossible to track. Processing.
Heinz Marketing
SEPTEMBER 10, 2024
They are less motivated to try and more likely to leave. They are more motivated, creative, committed and caring. Making joy part of your business strategy can be as simple as creating an environment in which employees feel valued, and therefore motivated and happy. They’ll have more sick days and fewer ideas.
Martech
OCTOBER 4, 2024
Dig deeper: Why your marketing strategy should still be cookie-less despite Google’s shift Understanding Google’s motives and the industry’s response While two-thirds of respondents think Google made this decision for its own business reasons, this discussion overlooks a bigger issue.
Martech
DECEMBER 19, 2024
Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks. Blue conveys trust and reliability, which works well for professional services. Have you tested variations?
Expert insights. Personalized for you.
128 
Let's personalize your content