Martech
JUNE 3, 2024
At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. More than likely, you picked up on nonverbal cues and steered the conversation toward topics you had in common with the individual. Andrew ended up picking up the tab for Iqram that weekend.
Martech
NOVEMBER 19, 2024
Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns. The emotional drivers in B2B differ from B2C Consumer purchases are often driven by emotional factors such as status or the desire to reduce stress.
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Martech
NOVEMBER 4, 2024
There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change.
criteria for success
APRIL 15, 2021
One of the most common questions we hear from sales managers is how to motivate their sales teams. Sales motivation can be a complex and difficult challenge, especially when burnout is more common than ever. That's why we've unpacked the 4 Dimensions of Sales Motivation here. Is that second type just bad at selling?
Partners in Excellence
JULY 21, 2019
What do Uber drivers and SDRs have in common? Even though Uber tries very hard to create a great customer experience, the majority of it is influenced by the drivers. Drivers are important to Uber’s plan to eliminate (or minimize) them. Without drivers, Uber’s business model never would have been tested.
Sales Pop!
SEPTEMBER 17, 2023
As we cruise towards the end of Q3 in our 2023 selling year, many of us are staring at a Dec. 31 number that will end up south of 100%. But we came up short on all of them. It’s our selling human nature at play. Our competitive yearning to make up an average-at-best year is understandable. Proceed with caution.
SaaStr
MAY 19, 2022
Pulling from the lessons he’s learned at 1Password, Jeff shares seven essential drivers to becoming a multi-billion dollar company. If your product is so wonderful that people would buy it themselves, you don’t need to sell it to them. The fourth driver is to evolve your team from generalists to specialists. Key Takeaways.
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