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User Experience Testing: A Conversion-Focused Guide

ConversionXL

User experience is a nebulous term. If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. What is User Experience Testing? These are just some of the many little things that go into a website’s user experience.

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How to boost audience engagement: Top strategies and techniques

Search Engine Land

Creating challenges and competitions Challenges and competitions add an element of excitement and friendly rivalry to user experiences. Using progress tracking Use progress bars to motivate your audience to stay engaged. The weekly sharing tracker motivates users to post, comment and contribute to articles.

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Understanding User Experience (UX) vs. Customer Experience (CX)

Outreach

This particular user is persistent, however, and talks to a customer service representative via a chat bot to get some questions answered. Motivated by the support, the customer follows a link in the email which brings them to a portal where they place an order. Customer Experience (CX) vs. User Experience (UX).

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The science behind high-performing calls to action

Martech

These messages make the potential loss more concrete, encouraging users to act immediately. Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks.

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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. By providing thoughtful, personalized experiences, brands can create a feeling of reciprocity. Since its introduction, Apple has been known for exceptional user experience (UX).

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Personas are fact-based (derived from user research) fictional representations of your users. They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. Your website should be designed for somebody, not everybody. This is where personas come in.

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The 10 Best SaaS CRM Software

Hubspot

User Experience. With a cloud-based CRM platform, you can download software from the cloud and get instant access — but it needs to meet your unique needs: Pleasant User Experience. The unique Motivator feature creates a leaderboard to engage sales reps and motivate them to stay on top of data entry.

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