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2022 Predictions: E-commerce everywhere

Martech

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. The future of e-commerce will be driven by personalization.

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How Generative AI is Transforming E-Commerce

G2

Learn why generative AI is the future of e-commerce and the advantages adopting it can offer your commerce-driving team. Generative AI is here to stay.

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The Rise of Personalization in E-commerce: 2024 Consumer Insights by Wunderkind

Martech

Personalization can be transformative The insights from Wunderkind’s 2024 Consumer Insights Report underscore the transformative power of personalization in digital commerce. The post The Rise of Personalization in E-commerce: 2024 Consumer Insights appeared first on MarTech.

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Google launches new report that flags checkout issues on e-commerce sites

Search Engine Land

The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process. The post Google launches new report that flags checkout issues on e-commerce sites appeared first on Search Engine Land.

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12 Cognitive Biases E-commerce Marketers Need to Know

Neuromarketing

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers. The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

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8 B2B e-Commerce Trends to Prepare for in 2024 

The Digital Technology

In the digital world, e-commerce plays a major role in all kinds of business. This e-commerce platform runs as two models as business-to-customer (B2C) and business-to-business (B2B) models. Customers prefer online platforms for purchasing to traditional purchase methods. This article […]

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Prime Day contributed to significant e-commerce growth this year

Martech

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. The biggest discounts offered by e-commerce sellers during Prime Day were toys (15% discount) and apparel (12%).