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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) Feeling that AI FOMO? Youre not alone.
Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. You know, okay, are we aligned that this new line of product is going to be able to bring this amount of revenue? Fred Viet: That’s good.
But that’s more the exception than the rull of the go to market for many companies. Whatever your bar is, your bar is high but tripling, quadrupling going 2.5X X and it’s not [inaudible 00:20:29]. Do you just connect the dots and say, “I’m going long. So massive step function.
And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. But potentially even technology.
But that’s more the exception than the role of the go to market for many companies. Whatever your bar is, your bar is high but tripling, quadrupling going 2.5X X and it’s not [inaudible 00:20:29]. Do you just connect the dots and say, “I’m going long. So massive step function.
Both of us and our third co-founder, Jason Purcell, were at a company called Endeca, which was a search engine for e-commerce, exited to Oracle for over a billion dollars in 2011. So we had a deep experience in the e-commerce space and it just, in 2012, it felt right. If you’re e-commerce, boom, Demandware.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-marketfunctions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.
To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. And you could say they’re still going through hyper growth, um, but really excited to, to dive into your journey.
Of course, we’re seeing many of the trends that have been in existence being accelerated by 5, 10 plus years whether it’s telemedicine, e-commerce, mental health, food delivery, we’re very well aware of these COVID fuel tailwinds which are changing industries literally in weeks as opposed to decades.
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