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Google launches new report that flags checkout issues on e-commerce sites

Search Engine Land

Google has launched a new report to help brands identify checkout problems. The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process.

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TikTok partners with Amazon for in-app shopping

Search Engine Land

This integration comes as TikTok Shop, launched about a year ago, seeks to gain traction in the e-commerce space. Amazon is expanding its reach across social media platforms, having signed a similar deal with Pinterest and existing partnerships with Instagram, Facebook, and Snapchat. Between the lines.

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How to protect your brand from AI dupes

Martech

Launch campaigns to help your audience spot the real deal. Monitor online marketplaces: Use AI-powered tools to scan e-commerce platforms for potential counterfeits. Educate your consumers: It can be challenging for consumers to distinguish between real and fake products online.

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Your SaaS New Year’s Resolutions for 2025

SaaStr

Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Launch a truly great second product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? And sell hard there.

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Retailers: Google is becoming your new category page

Search Engine Land

March 2022 : They launched product grids that show products directly. In 2021, Faisal Masud wrote a thought-provoking article, “ The Last E-Commerce Duel Between Amazon and Google ,” a must-read for anyone in ecommerce. And the list goes on and on. June 2022 : They started testing search filters on the left sidebar.

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Instacart launches shoppable ads

Martech

Big brands look to e-commerce. A study just out from the World Federation of Advertisers and dentsu international reports that 71% of major multinationals say e-commerce is either “critical” (51%) or “very important” (20%) in the year to come. The post Instacart launches shoppable ads appeared first on MarTech.

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AI-powered martech news and releases: March 13

Martech

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The AI Ad Generator creates optimized ads for social media and e-commerce sites. unveiled ProRata Ads, an advertising platform powered by AI agents.