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What Is a Micro Niche. and Do You Need One?

Hubspot

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Would your business benefit from a micro niche? Less competition.

Niche 101
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How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. EcoEssentials Niche: Eco-friendly Home Products Strategy: EcoEssentials used Instagram to showcase their biodegradable and sustainable products.

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Your First Funnel Challenge Review: Should You Sign Up?

ClickFunnels

The Your First Funnel Challenge is a 5-day online intensive where you get to walk side-by-side with real-world entrepreneurs to launch your first (or next) business idea. He has worked with some of the biggest e-commerce brands in the world, including Tuft & Needle, Transparent Labs, Nerd Skincare, Mr. Cool, and more!

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. Sales Selected 360 Highlights Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. You need to understand how big the market is in order to determine whether it’s worth the investment.

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How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki

SaaStr

Klaviyo is the most awesome SaaS company you probably don’t know enough about but they’re a significant player in the e-commerce and SaaS space. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. Is there a downturn?”

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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

Then GenAI comes out, and they’re able to easily plug into GPT and launch their version of Copilot called Co-counsel, which does a lot of tasks lawyers need to do routinely. It launched last year as an add-on and took off, going from 0 to $9M ARR in nine months. At the end of last year, they launched automations thanks to GenAI.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Four years ago, after launching and failing my first startup I realized I had a lot to learn. I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below.

Closing 115