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Your SaaS New Year’s Resolutions for 2025

SaaStr

Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Launch a truly great second product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? And sell hard there.

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Use AI to create a profile of preferences for each individual based on data from web browsing, email engagement, and e-commerce transactions. After setting up your segments, content, and send times, you can launch your campaign with a click of a button. Einstein Recommendations. Track Campaign Engagement.

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Attentive launches text-to-buy solution with Shopify’s Shop Pay

Martech

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. This streamlines the process for brands’ SMS promotions, cutting out calls to action in the text that require the customer to jump to a website or app to move ahead in the buying process. What it does.

Launch 109
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Inside Amazon One: The Pay-by-Palm Technology Everyone is Talking About

Sales Pop!

The ecommerce giant is always striving to improve their customer service, a case in point is Amazon One, which was launched in 2020 with the sole purpose of making everyday activities effortless. More recently, the company offered a $10 promotional credit to those who enroll in Amazon One.

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The Case For Creating A Podcast For Your E-Commerce Or Software Company

ConversionXL

I know this to be true because a year and half ago I launched a business podcast called EntrepreneurOnFire. eCommerceFuel: Their Growth Six Months Post-Launch. Andrew launched the eCommerceFuel podcast six months ago and publishes a weekly episode. Six months after launch, the Podcast has been downloaded over 100,000 times.

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Amazon may launch ads on Prime Video

Search Engine Land

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Currently, the company sells the majority of ads to retailers looking to promote products on Amazon’s search results. having made $9.5 having made $9.5

Launch 86
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How Dennis Publishing made first-party data core to its business transformation

Martech

Customer data has become an instrumental part of our business strategy,” said Wootton, adding that the company uses the consented data it collects to understand its audiences, inform engagement, and drive growth in all areas of the business, including advertising, demand generation, subscriptions, and e-commerce.