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Google launches new report that flags checkout issues on e-commerce sites

Search Engine Land

Google has launched a new report to help brands identify checkout problems. The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process. How to view the report.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

Examples: Nosto is a SaaS-based personalization platform designed for e-commerce businesses. To address these issues, Zoom launched the “Zoom One” bundle, consolidating core functionalities and reducing the number of standalone add-ons.

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Hot Topic launches metaverse Halloween collection on Roblox

Martech

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. Get MarTech! In your inbox. Processing.Please wait.

Launch 101
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How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki

SaaStr

Klaviyo is the most awesome SaaS company you probably don’t know enough about but they’re a significant player in the e-commerce and SaaS space. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. Is there a downturn?”

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The Ultimate Guide to Alexa Skills Marketing

Hubspot

Let’s say you're a marketer for a regional bank. E-commerce businesses have more tools than ever to make online shopping easy for customers, and more profitable for brands. Leverage Alexa for e-commerce. Amazon has made voice technology easy for e-commerce businesses to roll out because it benefits Amazon, too.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

Digital wallets will account for more than half of all e-commerce payments worldwide by 2024. In 2021, credit cards and debit cards accounted for 21% and 13% of global e-commerce payment methods , respectively. E-wallets are expected to outgrow other POS payment methods and reach a 36.8% Image Source. trillion. “And

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What Is a Micro Niche. and Do You Need One?

Hubspot

You can also find out regional variations in interest. For example, a search for ‘mountain tent’ reveals strong (and unsurprising) regional interest in Colorado and Idaho. The apparel company Bombas launched in 2013 with a single product: comfortable performance socks. Social media and industry organizations. Test the waters.

Niche 101