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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Martech

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. We used to be set up so our email and onsite teams would meet separately with BlueConic,” she continued. Putting data at the heart of customer engagement.

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Consolidate and personalize: A winning data strategy for CPG brands

Martech

CPG companies have unique challenges in meeting consumer demands for personalization, according to Silhol. How to implement the best UX strategy in a changing digital environment. For CPGs, this means retailers, especially those with a solid e-commerce presence. Using personalization to create marketing moments.

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These Are the Services Your Clients Really Want, According to New Search Data

Hubspot

The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands. Others, like User Experience (UX) and Gaming, dropped off Agency Spotter’s top 25 services list altogether. I don’t think the importance of UX has diminished.

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How to Make Buying Easier on Your Site

ConversionXL

Department of Commerce, online sales were up 15.4% Department of Commerce show no signs of slowing growth… So, What Does “Make Buying Easier” Mean? Qualaroo will help you hone in on what visitors are looking to accomplish on your site, what they think is missing, where you’re failing to meet expectations.

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How much to spend on SEO: Budget strategies that fit your business

Martech

An e-commerce business, for example, would likely choose to spend more on SEO than their brick-and-mortar counterpart.). Are you relying on organic traffic growth to meet key KPIs like leads or sales? Or are you meeting your revenue goals and looking to expand brand awareness? What about e-commerce conversions?

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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

The latest version of Google’s Search Quality Guidelines refines their guidance for content quality, especially pertaining to YMYL industries (finance, healthcare, e-commerce, and so on). This is especially important in YMYL categories to convey E-A-T, although there are certain situations where it may not be needed.

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MarTech Moment: Microsoft Clarity

Heinz Marketing

By understanding how users interact with different elements of a website, marketers can tailor their strategies to better meet user needs and preferences. UX/UI Designers: Clarity provides designers with valuable insights into user behavior, allowing them to create more intuitive and user-friendly interfaces.