Remove E-commerce Remove Niche Remove Strategize
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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? Back to top ) Get the latest articles in your inbox.

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How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. EcoEssentials Niche: Eco-friendly Home Products Strategy: EcoEssentials used Instagram to showcase their biodegradable and sustainable products.

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Navigating DTC Growth in the Post-iOS 14 Era

Sales Pop!

Insights from Kyle Hoffman at XenoPsi Ventures In the dynamic landscape of digital commerce, the echoes of change reverberate far and wide. The conversation takes flight, anchored by the question—how can DTC and e-commerce brands flourish amidst the tapestry of change and transformation?

Growth 130
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How much to spend on SEO: Budget strategies that fit your business

Martech

Every business has distinct needs, and the amount you should budget depends on your business model and niche, but it can still be helpful to look at some examples. How are you strategizing that valuable budget to ensure it helps you deliver on your annual marketing numbers? What about e-commerce conversions? How it works.

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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

If you’re a startup building in this space, retention is a challenge, and you’ll need to be more strategic. A Case Study: Gorgias Gorgias is a ticketing platform for customer support focused on e-commerce, primarily Shopify. It was built as an incumbent e-commerce business. That’s the core mission.

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Why you don’t need a CMO… yet

Martech

Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Balancing strategic vs. tactical initiatives. But if you put all the niche details in the jar first (sand!),

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Your One-Stop Guide to AI in Marketing

Salesforce

Keep these 6 priorities in mind as you pave the way for AI in marketing at your company: Build an ethical, strategic, and technological foundation. When you use AI-driven recommendation engines on e-commerce platforms, product suggestions are based on individual preferences and purchase history.