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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

We also asked sales professionals why prospects back out of deals - the top reasons are not being ready to make a purchase, not being convinced the product/service is worth the price, not being convinced the product/service is right for them, not being able to get approval from decision-makers, and the sales process taking too long.