How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
Drive internal discussions and create a consensus in favor of an e-commerce firm. Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite. Schneider needed to show how Sygma and other target accounts were being treated like the “middle child” by their service provider.
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