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Holiday shopping this year may be back to normal

Martech

The UGC-for-e-commerce platform does report that shopping is happening earlier, perhaps signifying consumer concern about timely deliveries. There’s also likely to be a small increase in purchases of “experiential” gifts — concert and theater tickets, travel and personal services like massage — as restrictions lift.

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Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

This can negatively affect customer service. And when you give associates immediate access to data, they can provide stellar service to loyal customers and unexpected assistance to first-time shoppers. It supports a variety of retail operations, from sales processing and customer service to inventory management and business analytics.

Retail 52
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Why cross-channel customer journey orchestration is important

Martech

That’s because customers value the products and services that they buy from your brand. If they’re reaching out to you via chatbot for customer service, or walking into a store, they’re expecting that [consistency of experience]. For instance, one of your e-commerce customers has left some items in their cart.

Customers 110
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2C clients are buying a product or service directly from you, which in most cases is for their own use. retail stores selling children’s toys), or they’re using a service (e.g. accounting or legal services). B2B clients are purchasing your products to use in their manufacturing process (e.g. Can you use one CRM system for both?

B2C 106
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Your One-Stop Guide to AI in Marketing

Salesforce

This means you are one step closer to targeting customers with similar attributes likely to be interested in your products or services. When you use AI-driven recommendation engines on e-commerce platforms, product suggestions are based on individual preferences and purchase history. What are the challenges of AI in marketing?

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Mastering Basic Sales – A Detailed Guide

The 5% Institute

In the ever-evolving landscape of online commerce, basic sales form the bedrock of a successful business. In this comprehensive guide, we delve into the intricacies of basic sales strategies, providing you with actionable insights to elevate your business to new heights.

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What is Guided Selling & How Does it Work? 5 Best Software Tools

Hubspot

Guided selling is similar to solution selling , in that it uses collected sales and customer data to offer recommendations about products or services that meet consumer needs. For e-Commerce operations, this may take the form of a short online questionnaire that helps sales teams determine the best-fit product selection for customers.

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