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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

Examples: Nosto is a SaaS-based personalization platform designed for e-commerce businesses. As the company expanded its offerings, Nosto introduced modular pricing options, allowing customers to build their own plans by selecting the specific tools and services they needed.

Price 111
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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce

An era in which marketing and e-commerce teams are in lock-step alignment. Datorama enhancements for e-commerce. In our digital-first, experience-focused age, the vast majority of customers say the experience a company provides is as important as its products or services.

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How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki

SaaStr

Klaviyo is the most awesome SaaS company you probably don’t know enough about but they’re a significant player in the e-commerce and SaaS space. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. What product would you recommend?’

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From Newcomer to Market Leader: What Worked and What Didn’t with Red Points CEO Laura Urquizu (Video)

SaaStr

The developed world revolves around e-commerce. In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Does the category you’re serving understand the value of your service? they could ?solve.

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

I think that’s true in a lot of different regions. They need to be able to, I would say, build services on top of the software. And it’s not my business to do, I would say, professional services. We saw Service Titan actually today go out and IPO, and I think they shot up from 71 to like 101.

GTM 117
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How location data helps marketers acquire new customers and expand campaigns

Martech

Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A For marketers, location data is third-party data that gives insights into traffic patterns in a region, city or neighborhood. Get MarTech! In your inbox.