Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?
Sales Hacker
APRIL 1, 2021
At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.
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