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AI-powered martech news and releases: August 8

Martech

Webgility’s Webgility AI Assistant is designed to assist small and medium-sized businesses (SMBs) automate their e-commerce workflows. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.

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Top 27 Small Business Tools to Boost Productivity

Salesforce

This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. Look for tools that can integrate seamlessly with other programs you frequently use such as email, CRM software, accounting, and e-commerce platforms. Chamber of Commerce. Back to top.)

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A pitch for bringing back the strategic planning session.

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Consumer research differentiates brands this holiday season

Martech

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022.

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9 SEO tactics for the holiday period

Search Engine Land

This is especially useful for an e-commerce website. With strategic planning and execution, you can gift your website significant visibility and conversions this Christmas. This approach saves you time and leverages the existing SEO value of your content. You can also add a Christmas twist to existing pages.

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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

Similarly, e-commerce platforms like Shopify benefited immensely from increased online shopping trends. This was achieved through strategic cost-cutting measures without compromising their growth trajectory. It wasn’t luck – it was strategic planning and execution. Another example is HubSpot.

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