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Let’s go for a sprint: Thursday’s Daily Brief

Martech

As architect and technology strategist Kelly Jo Horton once told us , “Marketing operations is not a single discipline. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration. The agenda and registration link are here. Editorial Director. Why we care. Why we care.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Martech

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. Like any marketing technology, success (or failure) with a CDP often comes down to an ability to effectively manage change within the organization.

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The 19 Best WordPress Themes and Templates in 2018

Hubspot

Whether you’re looking for a multi-purpose theme or one made for e-commerce, creative content, or niche work, there is an option that will help you achieve the look and organization you are hoping for on your website. Source : UX Themes. UX Themes is the creator of the Flatsome WooCommerce Theme for WordPress.

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These Are the Services Your Clients Really Want, According to New Search Data

Hubspot

Branding, Design Strategy, User Experience Design, E-Commerce, Gaming, and Graphic Communication Design were all down by the first half of 2016 versus where they had been in 2014, indicating a steady decline in client interest. Others, like User Experience (UX) and Gaming, dropped off Agency Spotter’s top 25 services list altogether.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Search Engine Land

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. Like any marketing technology, success (or failure) with a CDP often comes down to an ability to effectively manage change within the organization.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Inbound Marketing for Ecommerce by Groove Commerce. Discover easy ways to ignite your site's performance with this comprehensive guide to e-commerce inbound marketing. Free UX Design Course by Springboard.

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The Real Story on MarTech: Should you build or buy a customer data platform?

Martech

“Build versus buy” in the context of technology marketplaces is a long-running debate. Both approaches have valid rationales, and over the past two decades as an industry analyst, I’ve seen this choice emerge in pretty much all technology marketplaces. Is there a single right approach? So let’s dig in.