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Consumers share what they want from brands by Wunderkind

Martech

In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.

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How to protect your brand from AI dupes

Martech

These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. And hand-in-hand with the devastating financial impact of dupes is the very real loss of trust brands suffer in their wake. This erosion of trust can take years to rebuild — if it’s possible at all.

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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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SEO for E-Commerce: Essential Steps

Beeketing

In previous years, E-Commerce was limited to giant companies like Amazon, Flipkart, eBay, etc. But, with the changing times, e-commerce is being adapted with small and medium industries as well. . You may spend thousands on building an enticing e-commerce website, but what if it doesn’t attract visitors?

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What you need to know to grow your e-commerce business

Martech

E-commerce activity has grown substantially over the past two years. Globally, e-commerce sales saw a 27.6% With these growth numbers, Insider Intelligence expects that the worldwide e-commerce market will reach $5 trillion in 2022, and $6 trillion will be hit only two years later in 2024.

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Personalized Product Recommendations: Use AI to offer personalized product suggestions on your e-commerce site, increasing the likelihood of conversion.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

Building trust with mainstream customers is paramount, as they tend to seek social proof, industry references, and assurances of long-term stability. Examples: Nosto is a SaaS-based personalization platform designed for e-commerce businesses.

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