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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Personalized Product Recommendations: Use AI to offer personalized product suggestions on your e-commerce site, increasing the likelihood of conversion.

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How Sales Skills Can Help Grow Your Audible Business

Sales Pop!

With the rise of e-commerce, the shift to the online platform from brick-and-mortar stores has transformed selling styles. Regular communication with them through e-mail updates and newsletters can help keep them informed of new releases so they have something to look forward to. You must know their specific needs and interests.

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How-to Guide to Persuasive Writing

ConversionXL

For example, working with an e-commerce client this year, we noticed a repeating theme in our customer interviews : many customers said they were worried about the durability of our client’s product. Build Trust. Next time you are reading a persuasive piece, ask yourself – do I trust the author?

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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

Being authentic and serving your users. The latest version of Google’s Search Quality Guidelines refines their guidance for content quality, especially pertaining to YMYL industries (finance, healthcare, e-commerce, and so on). Link spam & guest blog posts. So what can you do to replace lost link equity?

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How Images Can Boost Your Conversion Rate

ConversionXL

Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. Images improve readability and general user experience (breaks patterns, catches attention, eye candy, worth 1000 words etc).

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9 SEO tactics for the holiday period

Search Engine Land

This is especially useful for an e-commerce website. Create dedicated categories for Christmas to make it easy for users to navigate to seasonal items. This includes faster load times, responsive design and easy navigation to improve user experience. You can also add a Christmas twist to existing pages.