ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Another example is here in this blog.

B2B 120

B2B User Experience E-commerce B2C 120

ConversionXL

JUNE 20, 2016

A recent study by the Department of Commerce found that half of American Internet users are “deterred” from buying things online because of fears over privacy and security. While the Department of Commerce study found 26% of households won’t purchase at all online, 29% were wary about doing so. Image Source.

E-commerce 72

E-commerce Customers Trust Government 72

ConversionXL

DECEMBER 9, 2013

In Effects of Web Atmospheric Cues on Users’ Emotional Responses in E-Commerce , researchers Hong Sheng and Tanvi Joginapelly found that websites with a stronger emotional impact produced a greater intent to buy. Case Study #2 MailChimp Gets A Friendlier Design – Increases customer base by 600% In A Year.

Sales 126

Sales B2B E-commerce B2C 126

ConversionXL

JANUARY 18, 2016

One way to improve form UX, though, is simple to move to inline validation… Inline Validation. When you register for a profile, you’re either presented with a checkmark (good to go) or red text explaining what you did wrong: Most experts agree that inline validation is better for user experience.

E-commerce 59

E-commerce User Experience Follow-up UX 59

PandaDoc

OCTOBER 3, 2023

When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs. E-commerce platforms selling thousands of items, for instance, simply can’t be supported by human-powered dynamic pricing.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

APRIL 10, 2018

The m-commerce share of total e-commerce spending continues to grow at a steady pace. Connection speed affects user experience too. Finally, the user behavior on mobile is different too. Smartphone users tend to multitask, and their attention span is much shorter. Wilmer, Lauren E.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

APRIL 6, 2016

C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Viljo Vabrit: Using Urgency to Boost E-commerce Conversions. Teams with low traffic.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77