Iannarino
MARCH 26, 2025
Discover how mastering strategic openings can elevate your sales game. Learn essential techniques to start strong and secure client trust from the very first meeting.
Martech
MARCH 26, 2025
Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.
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Adaptive Business Services
MARCH 26, 2025
This past winter, I had an issue with my heat pump freezing up. This was a first for me. They worked on it off and on for two to three weeks. They never told me that some amount of ice was normal. My expectation, as I did not know any better, was that no ice was normal. I had to ask to find out. All of this could have been avoided if the company had taken the time to clearly set expectations for me instead of allowing me to set my own.
Martech
MARCH 26, 2025
A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SaaStr
MARCH 26, 2025
Dear SaaStr: What Skills Do I Have to Learn To Get Good At Enterprise Sales? If you haven’t done enterprise sales yourself before, the biggest thing to understand: you can do it. But,you’re going to have to hustle. Really, really hustle. Many founders who haven’t done sales before want the customers and leads and users to come to them.
Salesforce
MARCH 26, 2025
AI is rapidly transforming industries, empowering businesses to enhance customer experiences, improve efficiency, and make smarter decisions. But an essential question arises: How can we ensure that AI is creating accurate and grounded answers? Recently, automatic methods for evaluating model responses, like using Large Language Models (LLMs) as judge models have been deployed to assess and critique model responses on-demand.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Hubspot
MARCH 26, 2025
I hate to break it to you, but having a great product or service alone is not enough to succeed in todays marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. Thats where sales enablement platforms help. Ive worked with businesses that spend thousands on software that sales teams end up barely using.
Salesforce
MARCH 26, 2025
When you’re running an ecommerce store, the chances are that you keep track of thousands of moving pieces every single day. You have to maintain inventory, help customers, and stay on top of trends all at once. Luckily, with artificial intelligence (AI) , you got this. AI offers an equal footing for small and medium-sized business (SMB) owners competing with big retailers through diverse tools and resources.
G2
MARCH 26, 2025
Imagine standing in a queue to order a burger, and by the time you reach the counter, the store is out of burgers. You know that sinking feeling, right? But what if you could use a self-order kiosk to skip the queue and get your burger? Wouldnt it be great to self-serve, save time, and have easy access to what you need? Now, imagine that same convenience in a B2B setup.
Martech
MARCH 26, 2025
Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. Research by SAP Emarsys and Deloitte found email was the preferred channel for consumers to interact with brands (chosen by 40% of respondents), well ahead of brand websites (28%), mobile apps (24%) and SMS (21%).
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Membrain
MARCH 26, 2025
For some time now, our sales teams have increasingly fielded questions about Membrains AI capabilities. Consistently, our answer has been: It does not have any. As AI tools became more and more common as enhancements to software applications, the questions became more insistent, and our answer remained the same: No, Membrain does not have AI capabilities yet.
Salesfolks
MARCH 26, 2025
Over the past week, my NCAA March Madness bracket ranked as high as 7th place nationally out of millions. It wasnt luck. Ive been filling out brackets for years, and each year I learned something small, adapted, and improved. It struck me how much this mirrors what separates good salespeople from great ones: consistent learning, calculated risk, and fine-tuning strategy over time.
G2
MARCH 26, 2025
Explore Kevin Indig's insights on navigating SEO in the AI era, tackling industry shifts, and future-proofing strategies for startups and enterprises.
David Meerman Scott
MARCH 26, 2025
A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AIs Pirated-Books Problem shows how employees at Meta, all the way up to MZ (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI model, Llama 3.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
G2
MARCH 26, 2025
Heres the thing most blog posts wont say: a lot of top-rated social media management tools are overhyped and flat-out not built for real marketing teams.
SaaStr
MARCH 26, 2025
So Bloomberg has the latest financials and data on OpenAI and it’s pretty interesting — and a tale of two worlds. One where growth is beyond jaw dropping. But also where profitability is almost out at infinity. Bloomberg reports: Open AI did $3.7 Billion in revenue last year, plans for $12.7 Billion this year and $29.4 billion next year But doesn’t expect to be cash-flow positive until 2019 at $125 Billion in revenue; and OpenAI is in talks to raise a round at a $300 Billion va
G2
MARCH 26, 2025
G2 recently hosted our first-ever Reach Europe event, where c-suite executives and GTM leaders from brands like UserTesting, Cognisim, and more joined us to explore AI's evolving impact on business strategy and market expansion in Europe.
Salesforce
MARCH 26, 2025
Natural language has long served as a powerful bridge between humans and machines, enabling intuitive interaction and precise control over AI systems. While fields such as image editing, audio synthesis, and video generation thrive on abundant data — text pairs to train a powerful generative model, many critical domains are facing a significant challenge: the scarcity of labeled data.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
SaaStr
MARCH 26, 2025
So there have been just 5 SaaS IPOs since 2021, but more are coming. SaaS Security leader Rubrik has performed the best of all of them, with a market cap of a stunning $14 Billion (!) The numbers are epic: $1.1 Billion ARR 39% growth. (!) 120% NRR 80 NPS That’s close to as good as it gets, folks. And come meet Co-founder and CTO Arvind Nithrakashyap at 2025 SaaSrtr Annual , May 13-15 in SF Bay!!
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