Iannarino
JULY 2, 2024
I had already written the book when the publisher approached me and asked if I had ever considered writing a book. I told him that I already had. He asked me why he couldn’t find it, and I told him that it wasn’t out yet. It would be available early next year, on January 15, 2016. Then, he asked me what it was called. I told him what I planned to call it.
Martech
JULY 2, 2024
To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce
JULY 2, 2024
In a world where advances in artificial intelligence (AI) happen seemingly on a daily basis, you might wonder whether books about AI are rendered obsolete before they can even reach bookshelves. While there’s no slowing down the pace of innovation, slowing down to read a book can be the best way to gain a deeper understanding of complex ideas. The books on this list offer perspective from some of the industry’s most prominent leaders and thinkers, illuminating the history of AI, the current land
Search Engine Land
JULY 2, 2024
Google Search Console’s Search Performance reports are now delayed by over 53 hours and counting. It is not uncommon for these reports to be delayed, sometimes they get stuck, but for those trying to run client reports for the end of the month, you may find these delays frustrating. Google to fix. Google confirmed the issue this morning, saying , “We have been experiencing latency issues with the Search Performance reports.” “We’re working to solve this soon and wil
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Martech
JULY 2, 2024
While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships at Crisp — spoke about RMNs at The MarTech Conference (free registration to view the entire program). Here are the three biggest challenges of RMNs and insights into how marketers can overcome them.
Partners in Excellence
JULY 2, 2024
The answer to every seller’s dream is more volume. “If we only had more leads, we could have more top of funnel, which produces more opportunities, …… ” We have the algorithms that help us identify what we need to achieve our goals. Simplistically, “X top of funnel produces Y revenue.” For whatever revenue goal we have, we calculate the top of funnel required to achieve that goal.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JULY 2, 2024
There are a lot of haves and have-nots in the software industry today. Some companies have more people throwing money at them than they know what to do with, and others are struggling to raise any money at all. Logan Bartlett, Managing Director at Redpoint Ventures, shares their yearly “State of the Market” report to understand what is and isn’t happening in venture capital today. 2024 is the tale of two markets, so let’s get into some of the data.
Search Engine Land
JULY 2, 2024
Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as AI-generated content becomes more prevalent. Key details: Advertisers must select a checkbox in campaign settings to indicate altered or synthetic content.
SaaStr
JULY 2, 2024
Dear SaaStr: Can a CEO be Late To Almost Everything? As CEO, I was basically never late. This year, for the SaaStrAnnual.com , every year we have perhaps ~150 top CEOs speak. Some of the very best in SaaS. CEOs of Atlassian, Box, Slack, Blackline, Qualtrics, The Trade Desk, Coupa, Algolia, MongoDB, Monday, Trello, Guidewire, and many more: Therese Tucker, the #1 rated speaker, CEO of IPO’d Blackline, was 1 hour early.
The Advantexe Advisor
JULY 2, 2024
I was reminded today by a client how important it is to design reinforcement into every learning journey. While putting the finishing touches on our business acumen learning journey kickoff deck, our client asked me to please take a moment during the kickoff to go over the details and expectations of the reinforcement so there are no surprises and participants will take the time to do it and absorb it.
Advertisement
Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Search Engine Land
JULY 2, 2024
Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates for state-level elected offices. Current officeholders or candidates for U.S. territory-level elected offices.
Sales Hacker
JULY 2, 2024
Nick Dolik is a NYC-based investor, currently the Managing Director at TriplePoint Capital, and is focused on supporting founders and funding high-growth technology companies. Nick is passionate about entrepreneurship and has spent the past ~10 years backing various startups, including multiple unicorns. Discussed in this Episode: The current state of the financing environment for startups.
SaaStr
JULY 2, 2024
So I was going back to Salesforce’s Investor Relations pages to research a 5 Interesting Learnings post and I noticed something I’d seen the last time I went there: The homepage for Salesforce’s investor relations still highlights a 2022 (!) investor presentation. When Salesforce is already in its fiscal 2025. Now, if you scroll down, you’ll see the 2025 investor materials are all there.
Sales Hacker
JULY 2, 2024
Is cold calling dead? The short answer: no. But, to put it bluntly it does kind of ‘suck’ – and that’s why it works. Join industry leaders Armand Farrokh and Nick Cegelski for both strategic and tactical takeaways on cold calling. What to expect: Cold call activity and conversion benchmarks (connect rates, set rates, show rates).
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Sales Pop!
JULY 2, 2024
Without the right tools, you can never do a job on time, let alone productively and efficiently. Most companies choose the wrong tools for what they need to accomplish, especially when it comes to CRM. Many companies buy tools without fully understanding or vetting the capabilities they need to achieve their digital transformation. We are experiencing significant societal changes, and it’s becoming increasingly clear that the speed at which a company must drive digital processes internally
TaskDrive
JULY 2, 2024
The virtual assistant onboarding process can make or break your work relationship and dynamic with your newly hired VA. Learn more here. The post How to Onboard a Virtual Assistant for a Successful Working Relationship (A Checklist) appeared first on TaskDrive.
Search Engine Land
JULY 2, 2024
Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google’s guidelines and have “helpful content” because the content comes from experience. What are they missing? Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how “Google is killing independent sites” like Ho
Martech
JULY 2, 2024
Marketing technology, or martech , refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, it’s crucial for marketers with diverse expertise to participate in setting up and managing the martech stack. There’s no single best way to organize martech oversight.
Advertisement
Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
Search Engine Land
JULY 2, 2024
A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any results. This data comes from a new zero-click search study published by Rand Fishkin, SparkToro’s CEO and co-founder, based on clickstream data from Datos, which is owned by Semrush.
Understanding the Sales Force
JULY 2, 2024
Was the Nissan Cube a good car or a bad car ? Was it the dream vehicle that its designers imagined or the ugliest thing you ever laid your eyes on with four wheels? I pose a similar question about Fred. One client claims that he is their top salesperson. His Objective Management Group (OMG) sales evaluation says he is one of the worst. If the conclusions are that far apart, can either of them be correct?
Search Engine Land
JULY 2, 2024
Have you ever been tempted to pay for a really great link? Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of links for rankings , the broader marketing industry is having its “aha” moment while scrambling to launch digital PR strategies that earn high-authority links at scale. Sadly, many brands will look for shortcuts and they’re about to experience the scourge of link network spam.
Expert insights. Personalized for you.
268 
Let's personalize your content