Anthony Cole Training
JANUARY 3, 2025
Id like to blame my poor visual perception for my subpar golf game, but the real culprit is my lack of consistency in practice. Im inconsistent. As a result, my performance on the golf course is erratic, with scores ranging anywhere from 92 to 102. I can shoot a 44 on the front nine and a 54 on the back. Dont get me wrongbeing virtually blind in one eye doesnt help with depth perception.
Martech
JANUARY 3, 2025
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.
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The Advantexe Advisor
JANUARY 3, 2025
Happy New Year! As we all jump back into what is sure to be another tumultuous year, I thought it would be interesting to pause for a moment to think about and prepare for the big issues facing businesses around the world in 2025.
Martech
JANUARY 3, 2025
“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase, Brinker thinks there’s an important role for AI agents to play here. That will be the case for some businesses certainly and almost by default for businesses relying on vendors that have themselves taken the agentic route.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
SaaStr
JANUARY 3, 2025
One of the hottest topics in AI for B2B is around outcome-based pricing. I worry its the cart driving the horse. What do I mean? Simply that outcome based pricing may be exciting to VCs who think it unlocks more TAM and budget, and it may seem exciting to founders and execs who think it will help them grow deal size. But at the end of the day, 99% of us have to use proven, organic price points.
Martech
JANUARY 3, 2025
Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Understanding the Sales Force
JANUARY 3, 2025
Happy New Year everyone! For most people, the New Year is a forward-looking time time for goal setting, planning, and resolutions. Nothing wrong with that. But as someone who likes breaking rules and pushing the envelope, I’m starting the New Year by looking back to January of 2024. Last January, my first article included the introduction of my new Sales Grid.
SaaStr
JANUARY 3, 2025
Dear SaaStr: Which SaaS Products Offer ONLY Annual Pricing? Many of the companies Ive invested in only offer annual pricing. The common denominator is: they are products that require some real business process change to achieve the value from the product. and that sell mainly larger deals ($50k ACV and up). If your product can be used successfully in 5 minutes, without any need for business process change, a freemium / free trial model works well.
Martech
JANUARY 3, 2025
CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. (The top game of the previous years Christmas triple-header averaged 29 million and change on CBS.) Last year was the first year ad spend on digital video was projected higher than linear TV.
Hubspot
JANUARY 3, 2025
Starting up a business piece of cake. Keeping it going past the first year not so much. If youre like me, youre an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit). Unfortunately, it's not always smooth sailing. The small business owners I've seen succeed shared two traits: resilience and a willingness to learn and take action.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JANUARY 3, 2025
Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. “Put your whole wish list in there from the beginning,” said Kristene Hentz, an event planner at One
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