Martech

AUGUST 8, 2024

Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consume

E-commerce 126

E-commerce Objectives and Key Results Hospitality Strategic planning 126

Iannarino

AUGUST 8, 2024

Get ready to elevate your sales game and become your clients' indispensable advisor.

Trust 147

Trust Gaming Clients Sales 147

Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is st

Customer Relationship Management 130

Customer Relationship Management Campaign Relationship Management Lead generation 130

Partners in Excellence

AUGUST 8, 2024

Continuing my series on applying Lean/Agile principles to our GTM strategies, I want to move on to the ideal of “Continuous Improvement.” In the original development of Lean/Agile principles in manufacturing, leaders recognized they could never rest on their laurels. The concept, “we are doing the best possible, we have to keep doing it, but we are doing enough, we don’t have to change,” was completely foreign to these leaders.

Assembly Line 139

Assembly Line GTM Manufacturing Engineering 139

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. In the first part of this two-part guide, we’ll explore these challenges and introduce a powerful solution for your consideration: the Pareto principle, also known as the 80/20 rule.

Objectives and Key Results 128

Objectives and Key Results Strategize Technology Technology 128

Salesforce

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. They’re easy, cost-effective, and quick to get your message out to a large audience. But email marketing has come a long way since the days of batch-and-blast strategies. While blast email tools make it easy to send mass messages, the era of one-size-fits-all approaches is fading fast. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Search Engine Land

AUGUST 8, 2024

Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Likewise, advancements in PPC have changed how teams think about technology’s impact. Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

AUGUST 8, 2024

The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you by the hand, show you all the options, and – voilà!

Retail 124

Retail Campaign Follow-up Strategize 124

Search Engine Land

AUGUST 8, 2024

The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you by the hand, show you all the options, and – voilà!

Retail 88

Retail Campaign Follow-up Strategize 88

Sales Gravy

AUGUST 8, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount Jr. sits down with Founder and Sales Leader Advisor, Nigel Green, to discuss his approach to hiring elite salespeople by using his four rules. Nigel teaches us that the only skill a sales leader should have is the ability to hire elite salespeople. Elite salespeople don’t find us, we have to go find them.

Sports 83

Sports Referrals Networking Sales 83

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

AUGUST 8, 2024

Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews() : Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates included. AdGroupAdService.RemoveAutomaticallyCreatedAssets() : Allows removal of automatically created assets linked to Responsive Search Ads.

Campaign 83

Campaign Clients Conversion Process 83

Force Management

AUGUST 8, 2024

“We are what we repeatedly do. Excellence, then is not an act, but a habit.” – Aristotle The best leaders in the world are successful because they are able to align everyday company activities to their core revenue objectives. How do they do that? The answer is the Management Operating Rhythm (MOR). The MOR is a major way that organizations support their sales managers, outlining the actions necessary for repeatable success and holding them accountable to perform them consistently and at a high

Sales 82

Sales 82

David Meerman Scott

AUGUST 8, 2024

For twenty years, Google was my go-to when I had a question. Google works great to surface relevant blue links that I can click to learn more. And in the past nearly two years, I’ve also been using ChatGPT to provide a descriptive answer to my queries. Perplexity.ai is a cool hybrid between a LLM chatbot and a traditional blue link search engine.

Engineering 70

Engineering 70

G2

AUGUST 8, 2024

Meeting ISO 17025 and GxP standards can be arduous without the right tools. Learn more about how laboratory information management system can empower your lab.

Meeting 64

Meeting Networking 64

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Sales Pop!

AUGUST 8, 2024

For many, summer is the best time of the year. It’s filled with vacations and adventures. While a break from work can be refreshing, some people have a hard time finding the groove and getting back into the routine of running a company. You can find the passion again and look forward to what you can accomplish every day. The right insurance from a top business insurance provider can take away the fear of the unexpected.

Drivers/motivators 52

Drivers/motivators Follow-up Start-ups Growth 52

Search Engine Land

AUGUST 8, 2024

Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem. In enterprise SEO , design thinking seamlessly integrates SEO features into the core site experience. By focusing on people as the central element in addressing both problems and solutions, design thinking leads to future-proof SEO.

Teamwork 99

Teamwork UX Engineering Growth 99