Iannarino

AUGUST 7, 2024

Discover the covert strategies that are keeping you from reaching your B2B sales goals.

B2B 246

B2B Sales 246

Partners in Excellence

AUGUST 7, 2024

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. When you actually spend time on a manufacturing line, you see how problems are resolved on the assembly line.

Trust 124

Trust Assembly Line Manufacturing GTM 124

Martech

AUGUST 7, 2024

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.

Campaign 116

Campaign Represent Follow-up Customers 116

Partners in Excellence

AUGUST 7, 2024

Often, I feel like I’m shouting into a void. Complex B2B buying and selling is about people connecting with people! It’s about human beings interacting with other human beings to accomplish shared goals. Business is, largely, about how we most effectively leverage our human resources (along with others) to most effectively and effectively accomplish our goals.

B2B 123

B2B Technique Conversion Trust 123

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Salesforce

AUGUST 7, 2024

When a customer isn’t happy, businesses tend to scramble and try to turn things around. However, reactive marketing is like a Band-Aid. It might stop the immediate hurt or frustration, but it doesn’t fix the underlying problem. Eventually, the wound could be reopened. The way around this is to build customer loyalty with an “always on” marketing strategy.

Hospitality 105

Hospitality Customers Healthcare Transportation 105

Search Engine Land

AUGUST 7, 2024

Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements. Why we care. This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.

Service 101

Service Launch 101

RAIN Group

AUGUST 7, 2024

Sales enablement isn't just a nice-to-have—it's a strategic imperative for driving sales success in today's dynamic business environment. Yet, many organizations struggle to implement and sustain effective sales enablement initiatives. This article explores how leveraging change management principles can transform your sales enablement strategy, leading to lasting improvements in sales performance.

Strategize 97

Strategize Sales 97

Search Engine Land

AUGUST 7, 2024

Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded search refers to the specific terms and keywords closely associated with your brand. This includes: Your brand name. Product names. Any other trademarked phrases or slogans your customers associate tightly with your brand and use to identify and find your products on Amazon and different channels.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Martech

AUGUST 7, 2024

The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.

Objectives and Key Results 95

Objectives and Key Results Campaign Strategize Retail 95

Search Engine Land

AUGUST 7, 2024

A surprising 92% of SEOs and link builders believe their competitors are buying backlinks , according to a recent Editorial.Link survey of 113 industry experts. This stat highlights the ongoing debate in our community around the power and value of links. Are bought backlinks a shortcut to SEO success? Or are they a huge risk? Let’s dive into this topic and see if buying backlinks is a viable strategy in 2024.

Gambling 93

Gambling Niche Finance Sell 93

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

G2

AUGUST 7, 2024

Explore these retail statistics to understand the state of retail in 2024 and learn more about opportunities and challenges in the sector.

Retail 105

Retail 105

Martech

AUGUST 7, 2024

The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications from the data they activate. Don’t underestimate the significance of this revolution, already happening under the banner of “composability.” The meaning of “composability” Who hasn’t heard talk recently about the “composable CDP” — a solution, that is, that calls itself a CDP but that, rather than ingesting

SQL 94

SQL Customers Drivers/motivators Gaming 94

SaaStr

AUGUST 7, 2024

So we’ve covered Atlassian a lot on the 5 Interesting Learning series — for good reason. First, it’s a Cloud and SaaS leader we all look up to and know. And also, it’s interesting in that it straddles the line between business and developer markets. So while “B2B2B” has seen a lot of headwinds and challenges the past 24 months, the developer, infrastructure and Cloud side of the world has been stronger overall.

Price 91

Price Growth Engineering Start-ups 91

Search Engine Land

AUGUST 7, 2024

Google introduced new ad budget features for Local Service Ads, including the ability to set a maximum monthly ad spend limit for certain accounts. Why we care. This update gives advertisers more control over their spending, potentially preventing unexpected budget overruns. Key features: Immediate effect upon setting. Automatic campaign stoppage when limit is reached.

Service 90

Service Campaign 90

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. They feel unsuccessful and worried they aren’t meeting leadership expectations. Take a deep breath. You’re not an anomalous failure, and it doesn’t mean your team sucks.

B2B 89

B2B Objectives and Key Results Legal Territory 89

Search Engine Land

AUGUST 7, 2024

Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses.

Non-Profits 87

Non-Profits Campaign Presentation Product 87

Membrain

AUGUST 7, 2024

Nearly every major software platform in the world has added AI tools to their arsenal over the past two years. Google, Microsoft, Oracle, Adobe: The largest software companies have almost all jumped on the generative AI bandwagon.

CRM 81

CRM 81

Adaptive Business Services

AUGUST 7, 2024

I’m back from vacation and we’re back to our twice monthly newsletter schedule! Since I ended my trip with a visit to the ER in Penticton, BC (not as bad as it sounds), I’m happy to be home! Let’s start with … Just released … Nimble has just released their message sequence templates. These templates are for a variety of applications (sales, marketing, hiring, etc.) and they include sample messages as well as suggested conditions.

CRM 71

CRM Contact Business Services Trust 71

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

SaaStr

AUGUST 7, 2024

Dear SaaStr: Our VC Is Encouraging Us to Hire Aggressively and Increase the Burn Rate. Should We Listen to Them? In my experience, about 66-70% of the time this is bad advice, especially if it is coming from a Very Large VC. Not always — but more often than not. You pretty much know how much to spend already. Often, first-time founders, especially those who had to bootstrap a long-time to get to venture capital, don’t spend the capital they do raise quickly enough.

Customers 73

Customers Sales Growth 73

G2

AUGUST 7, 2024

Worldwide, cybercrimes continuously evolve, with hackers constantly seeking new ways to exploit your data and money. They keep inventing new tricks, variations of distributed denial of service (DDoS) attacks, or social engineering assaults to fulfill their surreptitious motives.

Drivers/motivators 59

Drivers/motivators Engineering Service 59

Hubspot

AUGUST 7, 2024

The secret's out: behind every “How do they do it all?” SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down. I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck.

CRM 68

CRM Price User Experience Customer Relationship Management 68

G2

AUGUST 7, 2024

A director's take on the publishing industry's challenges and actionable advice on using adtech, innovation, and strategies to monetize beyond ads.

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

TaskDrive

AUGUST 7, 2024

Learn how to optimize your LinkedIn profile by following steps using ChatGPT and our tailored prompts The post How to Optimize Your LinkedIn Profile with ChatGPT: A Step by Step Guide for Entrepreneurs appeared first on TaskDrive.

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G2

AUGUST 7, 2024

Congratulations! You've just landed your dream job at a promising startup. As part of your compensation package, you're offered a generous helping of stock options. It's an exciting prospect, but there's a catch. The value and taxation of those options hinge on a complicated set of regulations known as Section 409A.

Prospecting 52

Prospecting Networking 52

Hubspot

AUGUST 7, 2024

Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. After some initial discovery, the capable sales rep dove into the platform to give me a look at one of the functionalities I was most interested in. But during the live demo, disaster struck.

Closing 56

Closing Pitch Sales Prospecting 56

G2

AUGUST 7, 2024

What can set businesses apart in the world of AI? Salesforce APAC CMO Leandro Perez shares tips on brand differentiation and B2B storytelling. Learn more.

B2B 59

B2B 59

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience