G2

MARCH 24, 2025

Ive tested and relied on these six best audit management software solutions to improve workflows, ensure regulatory compliance and improve audit efficiency.

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Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Marketers everywhere are evaluating whether AI-powered tools can genuinely improve their campaigns, streamline their workflows and drive better results or if theyre just expensive add-ons with little impact.

Gaming 112

Gaming A/B testing Campaign CRM 112

G2

MARCH 24, 2025

Can you believe that for a while, I was actually in corporate procurement, dealing with food ingredients? And if theres one thing I remember clearly, its how painful the accounts payable process was. Invoices piled up, approvals got lost in email chains, and last-minute discrepancies turned simple payments into full-blown crises.

Process 52

Process Finance 52

Martech

MARCH 24, 2025

The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026.

Retail 109

Retail Drivers/motivators Represent Technology 109

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SaaStr

MARCH 24, 2025

So Bloomberg and CB Insights have the latest data out on start-ups getting acquired, and 2025 is off to a record start : Wiz’s record $32 Billion acquisition by Google pushes the dollar value to a record, but you may have also missed there were 11 VC-backed $1B+ exits already in 2025, worth $54.5 billion altogether, per Bloomberg. And 37 over the past 12 months, which is twice the prior 12-month period.

Closing 99

Closing Price Start-ups 99

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io routinely outperforms competitors with teams ten times their size. They don’t possess superhuman abilities and they don’t work 24/7. They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Faster, more complete decision-making Since the days of the assembly line, businesses have relied on command-and-control decision structures, funneling decisions upw

Assembly Line 108

Assembly Line Strategize Campaign Launch 108

Understanding the Sales Force

MARCH 24, 2025

Bob is Back in the news! It’s hard for me to believe, but I haven’t written about Bob in more than two years. If you want to catch up on the Bob Chronicles, you can find the previous eight installments here. Bob was more excited than I had ever heard him. He shared that he sent out a proposal for well over $1 million and was prepared to begin negotiations.

Negotiate 75

Negotiate Prospecting Up-sell Follow-up 75

Martech

MARCH 24, 2025

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles

Government 74

Government B2C Strategize Campaign 74

Salesforce

MARCH 24, 2025

A successful digital customer experience is built on speed, accuracy, and efficiency, and AI agents deliver this in spades. But a great AI agent doesnt just automate: It knows when to step aside. Whether its a mortgage applicant with complex financials or a VIP customer with a unique request, AI agents must recognize their limits and know when humans are needed and then execute the correct actions intelligently and seamlessly.

Customer Relationship Management 66

Customer Relationship Management CRM Engineering Relationship Management 66

Martech

MARCH 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. As the 2025 baseball season kicks off in the U.S., many teams will play in stadiums named by sponsors who shell out big bucks for the naming rights to the venue.

Entertainment 68

Entertainment Sports Strategize Gaming 68

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

SaaStr

MARCH 24, 2025

Dear SaaStr: I’m Starting as a New VP of Sales. How Can I Add Value Quickly? A new VP of Sales can add value immediately by focusing on a few critical areas that drive results and demonstrate leadership from day one: Assess and Support Top Performers : A great VP of Sales will immediately identify the top-performing reps and double down on them.

Contract 66

Contract Pipeline Sales Closing 66

The Advantexe Advisor

MARCH 24, 2025

The first quarter of 2025 has been one of the most challenging and volatile times for business ever. Markets are down, there is tremendous uncertainty, and we still have the raging debate of working remotely vs. working in an office. At the same time, the pressure to perform has never been higher. One of Advantexe's largest growing areas of work during this time has been our customized coaching simulation business.

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Conversion Customers 63

Partners in Excellence

MARCH 24, 2025

It’s a recurring theme, rather crisis. In the past, I’ve tended to dismiss this as an issue. There have been so many outstanding books. There are endless tools/technologies to help us. Endless hints/tips, expert advice. I didn’t realize how constant this challenge is. But the issue persists! It’s an issue with everyone, from individual contributors to top leaders.

Strategize 62

Strategize Meeting Start-ups Follow-up 62

SaaStr

MARCH 24, 2025

AI is already reshaping B2B SaaS, and its only going to accelerate. Heres what I think is happening and whats next: #1. AI is Table Stakes Now. Now It’s Time to Make It S-Tier. AI isnt a differentiator anymore per se its the baseline. Customers expect AI to be baked into your product, whether its automating workflows, improving onboarding, or delivering predictive insights.

Construction 59

Construction B2B Up-sell Price 59

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

Salesforce

MARCH 24, 2025

For growing startups, every decision counts especially those driven by customer data. As businesses strive to grow in competitive markets, the ability to understand customer data can mean the difference between success and stagnation. Learn the critical role of customer data management for startups, as we explore its transformative potential to grow your small or medium business (SMB).

Customers 59

Customers Objectives and Key Results CRM Legal 59

SaaStr

MARCH 24, 2025

So what’s the real bar to raising a Seed, Series A or Series B round today? Christoph Janz of Point9 Capital came to SaaStr Annual to do a deep dive. Who is Christoph Janz? Christoph Janz isn’t just another VC he’s been spotting and backing SaaS winners for over a decade as Managing Partner at Point Nine Capital. If you’ve used Zendesk, Algolia, Contentful, or Loom, you’ve experienced the impact of his investment thesis firsthand.

Pipeline 59

Pipeline Finance Quota Growth 59

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. Leveraging automation and predictive analytics provides your ops team with actionable insights, enabling them to manage customer relationships proactively and accelerate revenue growth.

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GTM Cross-sell Pipeline CRM 52