Iannarino

JULY 11, 2024

Unlock the secret to skyrocketing your sales by shifting your focus from showcasing solutions to demonstrating strategic empathy.

Strategize 229

Strategize Sell Sales 229

Search Engine Land

JULY 11, 2024

Google’s AI Overviews now appear less than 7% of the time. This is one of 10 noteworthy findings from a new analysis of AI Overviews. This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. Google then announced the rollout of AI Overviews in the U.S. at Google I/O in May, and the trend continued.

Real Estate 129

Real Estate Entertainment Healthcare Education 129

Martech

JULY 11, 2024

Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their

B2B 113

B2B Cross-sell Drivers/motivators Pipeline 113

Search Engine Land

JULY 11, 2024

Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your standard GA4 property URL Append “/advertising/key-event-differences” to the URL The full URL should resemble: &#

Campaign 128

Campaign Conversion 128

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

Product

SaaStr

JULY 11, 2024

How do you raise funds beyond Series B? If you’ve made it that far, congrats! You’re one of the lucky 15% that raised seed funding and made it to Series B. It also means you’re highly likely to get an exit at some point. There’s only a small chance that it’ll be an IPO exit, and Stacey Bishop with Scale Ventures shares what it takes to get to that next level of funding.

Growth 96

Growth Start-ups Product Sales 96

Search Engine Land

JULY 11, 2024

Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type gives advertisers the opportunity to expand their customer base and tap into Amazon’s data-rich environment, even if they don’t sell products on the platform.

Lead generation 97

Lead generation Networking Contact Up-sell 97

Search Engine Land

JULY 11, 2024

SEO is full of challenges, but among the hardest is account management. In this article, I’ll share some tips on: Keeping clients happy. Knowing how to balance work and account management. When to push back. How to manage stress. Workload management. And a lot more. Go easy on yourself First, you need to go easy on yourself. SEO is complex. You’re often expected to work miracles quickly, trying to keep clients happy.

Account management 88

Account management Clients Contract Start-ups 88

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. They’re serious about this, too. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. The top reasons: It will be even harder to reach a person to talk to, loss of jobs, and, oh yes, AI’s tendency to make up answers.

SQL 77

SQL Launch Campaign Retail 77

Search Engine Land

JULY 11, 2024

Alphabet’s rumored deal to acquire HubSpot is shelved, sources told Bloomberg (subscription required). Alphabet reportedly walked away from the deal weeks ago, according to Reuters. “Parties didn’t get to due-diligence stage in deal talks,” Bloomberg reported. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.

85

85

Martech

JULY 11, 2024

Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, metadata, tagging, etc. It offers data consistency, not least to widely distributed organizations.

Launch 70

Launch Technology Technology Campaign 70

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales

Search Engine Land

JULY 11, 2024

Google now lets you set your shipping and return policies and details directly in Google Search Console. Google said that when you do this in Search Console it takes precedence over configuration on your website, including product-level merchant listing markup. If you’re an online merchant, you can use Google Search Console to view, add, and manage your shipping and return policies.

E-commerce 69

E-commerce Follow-up Price Product 69

Sales Pop!

JULY 11, 2024

In the modern sales landscape, data-driven selling has become an essential strategy for success. The ability to harness data to inform decisions, personalize interactions, and optimize sales processes is no longer optional—it’s a competitive necessity. Pipeliner CRM is a powerful tool designed to support data-driven selling, providing sales teams with the insights and capabilities they need to excel.

CRM 52

CRM Pipeline Sell Represent 52

Predictable Revenue

JULY 11, 2024

Benjamin Dennehy brings his unfiltered approach to sales training, sharing insights on why salespeople struggle and how to turn things around. The post Why Most Salespeople Fail and How to Avoid It appeared first on Predictable Revenue.

Sales 52

Sales 52

Salesforce

JULY 11, 2024

SWOT (not to be confused with SWAT) can be a game changer for any team, business, or organization that wants to be successful. Oh, you say you want that too? Well then, you just may need a SWOT analysis. A SWOT analysis for a small or medium-sized business ( SMB ) is a powerful but simple process. It gives businesses a clear view of their current position and helps them understand how to be more successful.

Strategic planning 52

Strategic planning Represent Follow-up Technique 52

Speaker: Conrado Morlan

In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.

Product

G2

JULY 11, 2024

Customer expectations are at an all-time high. Companies are moving away from a “growth at all costs” mentality to a smart and efficient growth mentality. With this shift, the focus on retaining customers, consistently adding incremental value (via proactive communication and planning), and delivering exceptional customer experiences has never been more critical.

Service 59

Service Customers Growth Networking 59

Search Engine Land

JULY 11, 2024

Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection. It’s more than just link bait; it’s future-proofing your SEO strategy.

Objectives and Key Results 127

Objectives and Key Results Promote Trust Presentation 127

Veloxy

JULY 11, 2024

Unlocking the power of your data is crucial to making informed decisions and driving growth. You may have a plethora of information sitting in your database, but being able to interpret the data into meaningful insights to create strategies is a different ballgame. Salesforce Reports offers a robust set of tools that your business can use to delve deeper into your data to gain insights and take decisive action.

Objectives and Key Results 100

Objectives and Key Results Growth Presentation Pipeline 100

Partners in Excellence

JULY 11, 2024

We know retention is critical to every business strategy. Somehow, the SaaS crowd thinks they’ve invented the concept, but the reality is that it’s been a business fundamental since the foundation of business. Dig into any earnings report of any organization in the world. Look at the portion of revenue from net new logos versus current customers buying again.

Assembly Line 108

Assembly Line Manufacturing GTM CRM 108

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Martech

JULY 11, 2024

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses to align with current performance levels,” a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance.

A/B testing 76

A/B testing Niche CRM Price 76

PandaDoc

JULY 11, 2024

As a manufacturer facing a hyper-competitive market and the ever-changing demands of your customer base, we’re certain you don’t want to wait for prospects or established customers to tell you directly what they want and need. You can’t afford to! You require access to a tool that manages customer interactions and provides real-time data on leads, sales forecasts, actual sales and service, and aligns all ops to help you make accurate predictions on products most in demand in the upcoming months.

Manufacturing 40

Manufacturing E-commerce CRM Pipeline 40