SaaStr
NOVEMBER 20, 2024
GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. Microsoft acquired GitHub also in 2018 and it has since grown to over 100 million developers and more than 420 million repositories, including at least 28 million public repositories, making it the world’s largest source code host.
RAIN Group
NOVEMBER 20, 2024
TL;DR? Download the complimentary guide and take it to read later. In today's competitive sales landscape, having a well-structured sales playbook can be the difference between good and great performance. Research underscores the critical importance of effective sales enablement including sales training, and, by extension, sales playbooks, in setting the stage for transforming your sales organization.
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Martech
NOVEMBER 20, 2024
Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI and integrated across platforms like Lens and Maps, offer more touch points for influencing purchasing decisions.
Salesforce
NOVEMBER 20, 2024
One of the great things about AI agents is that you can easily converse with the technology as if it were a person. Thanks to natural language processing, the artificial intelligence (AI) agent understands, interprets, and generates human-sounding responses. This begs the question: How human-like should an agent be? In short, not very. While agents may seem lifelike, designing them to feel overly human may frustrate users and lead to misplaced (and ultimately, unmet) expectations.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Membrain
NOVEMBER 20, 2024
I recently attended a training with Jason Jordan (co-author of Cracking the Sales Management Code ), his Pipeline Management Training. I was happy to experience training that takes us back to what really matters. While a great deal has changed in this industry over the past decade, the foundations that underpin good sales practice have not.
Salesforce
NOVEMBER 20, 2024
AI innovation without the right guardrails can spiral out of control. And the last thing you want is to make development mistakes that have serious real-world impacts. Imagine you’re building Agentforce that will provide 24/7 support to your customers. This AI agent would help you automate routine inquiries, deliver instant responses to customer questions, and offer support at any time — as long as it’s been properly tested and vetted.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
NOVEMBER 20, 2024
Cyber Week sales are expected to reach $311 billion worldwide leading into the holiday season. While big sales promotions like Black Friday and Cyber Monday are great for taking advantage of deals, especially online, the unfortunate reality is that cyber crime also peaks this time of year. In fact, a 2024 study conducted by anti-virus software Norton, showed that 48% of people have been scammed while holiday shopping online.
Martech
NOVEMBER 20, 2024
In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. This tutorial will walk you through creating a flexible and budget-friendly marketing organization system using Airtable, enhanced with AI features.
Heinz Marketing
NOVEMBER 20, 2024
By Sarah Threet , Marketing Consultant at Heinz Marketing In B2B marketing, effective go-to-market (GTM) orchestration can be the difference between a successful launch and a missed opportunity. Achieving alignment across teams, meeting tight deadlines, and juggling numerous deliverables without the proper tools can feel like trying to conduct an orchestra without a conductor.
Martech
NOVEMBER 20, 2024
It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can minimize those negative feelings by approaching their reviews the way they approach their campaigns. Here are my top three tips to make this season positive and productive.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
The Advantexe Advisor
NOVEMBER 20, 2024
This week takes me to one of our long-term clients in the defense industry. Now that the US election is over and the new administration is formulating, we are in a different place from a geopolitical perspective. This week, our client focuses on some good old-fashioned back-to-basic financial acumen learning through a customized business simulation.
Adaptive Business Services
NOVEMBER 20, 2024
I’m going to apologize ahead of time because … this is going to be very long, very boring, and perhaps a bit overwhelming. Still, it’s something that we probably should address. Email Address Issues Leading to Bounces We continue learning the ins and outs of email sequencing and I have had one or two clients who have, unfortunately, seen abnormally high bounce rates.
Hubspot
NOVEMBER 20, 2024
Brian Scudamore is a man who believes in human connection before technology, so it’s no wonder he founded a company that has a heavy dose of both. In 1989, he founded 1-800-GOT-JUNK? as a way to cover college tuition. Since then, the company has turned into a trash-hauling juggernaut with over 200 locations across three countries that brought in $600M in revenue in 2022 — but it wasn't always smooth sailing for Scudamore.
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