Martech
NOVEMBER 20, 2024
It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can minimize those negative feelings by approaching their reviews the way they approach their campaigns. Here are my top three tips to make this season positive and productive.
SaaStr
NOVEMBER 20, 2024
GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. Microsoft acquired GitHub also in 2018 and it has since grown to over 100 million developers and more than 420 million repositories, including at least 28 million public repositories, making it the world’s largest source code host.
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Martech
NOVEMBER 20, 2024
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies.
Membrain
NOVEMBER 20, 2024
I recently attended a training with Jason Jordan (co-author of Cracking the Sales Management Code ), his Pipeline Management Training. I was happy to experience training that takes us back to what really matters. While a great deal has changed in this industry over the past decade, the foundations that underpin good sales practice have not.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
NOVEMBER 20, 2024
In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. This tutorial will walk you through creating a flexible and budget-friendly marketing organization system using Airtable, enhanced with AI features.
Adaptive Business Services
NOVEMBER 20, 2024
I’m going to apologize ahead of time because … this is going to be very long, very boring, and perhaps a bit overwhelming. Still, it’s something that we probably should address. Email Address Issues Leading to Bounces We continue learning the ins and outs of email sequencing and I have had one or two clients who have, unfortunately, seen abnormally high bounce rates.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 20, 2024
Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI and integrated across platforms like Lens and Maps, offer more touch points for influencing purchasing decisions.
Salesforce
NOVEMBER 20, 2024
Cyber Week sales are expected to reach $311 billion worldwide leading into the holiday season. While big sales promotions like Black Friday and Cyber Monday are great for taking advantage of deals, especially online, the unfortunate reality is that cyber crime also peaks this time of year. In fact, a 2024 study conducted by anti-virus software Norton, showed that 48% of people have been scammed while holiday shopping online.
Heinz Marketing
NOVEMBER 20, 2024
By Sarah Threet , Marketing Consultant at Heinz Marketing In B2B marketing, effective go-to-market (GTM) orchestration can be the difference between a successful launch and a missed opportunity. Achieving alignment across teams, meeting tight deadlines, and juggling numerous deliverables without the proper tools can feel like trying to conduct an orchestra without a conductor.
Salesforce
NOVEMBER 20, 2024
AI innovation without the right guardrails can spiral out of control. And the last thing you want is to make development mistakes that have serious real-world impacts. Imagine you’re building Agentforce that will provide 24/7 support to your customers. This AI agent would help you automate routine inquiries, deliver instant responses to customer questions, and offer support at any time — as long as it’s been properly tested and vetted.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
RAIN Group
NOVEMBER 20, 2024
TL;DR? Download the complimentary guide and take it to read later. In today's competitive sales landscape, having a well-structured sales playbook can be the difference between good and great performance. Research underscores the critical importance of effective sales enablement including sales training, and, by extension, sales playbooks, in setting the stage for transforming your sales organization.
Salesforce
NOVEMBER 20, 2024
One of the great things about AI agents is that you can easily converse with the technology as if it were a person. Thanks to natural language processing, the artificial intelligence (AI) agent understands, interprets, and generates human-sounding responses. This begs the question: How human-like should an agent be? In short, not very. While agents may seem lifelike, designing them to feel overly human may frustrate users and lead to misplaced (and ultimately, unmet) expectations.
Hubspot
NOVEMBER 20, 2024
Brian Scudamore is a man who believes in human connection before technology, so it’s no wonder he founded a company that has a heavy dose of both. In 1989, he founded 1-800-GOT-JUNK? as a way to cover college tuition. Since then, the company has turned into a trash-hauling juggernaut with over 200 locations across three countries that brought in $600M in revenue in 2022 — but it wasn't always smooth sailing for Scudamore.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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