Iannarino

JULY 19, 2024

Discover why your clients are seeking a different type of salesperson and how you can adapt to meet their evolving needs.

Clients 260

Clients Meeting Sales 260

Anthony Cole Training

JULY 19, 2024

The concept of cross-selling tends to evoke skepticism and wariness. Over time, this skepticism has arisen due to some individuals with good intentions although accompanied by undesirable practices. Pushing product is often another term used for cross-selling & up-selling strategies. Let’s explore why this skepticism about cross-selling exists.

Cross-sell 257

Cross-sell Up-sell Sell Product 257

Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost.

Manufacturing 133

Manufacturing Assembly Line Technology Technology 133

Partners in Excellence

JULY 19, 2024

In the press of developing and executing our GTM strategies, there’s a tendency to be preoccupied with our own organizations, products, goals. It’s easy to understand how that happens, and it happens to all of us. But over time, it’s easy to get distracted. We get focused on our actions. More marketing programs, more outreach, higher levels of activity, more pipeline, and on and on.

Customers 143

Customers GTM Meeting Technique 143

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Martech

JULY 19, 2024

There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s fast-paced world. The key lies in planting seeds. This is about taking action while acknowledging the role of time. Not all seeds will flourish; some may wither and success is never guaranteed.

Trust 122

Trust B2B Technique Represent 122

Heinz Marketing

JULY 19, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. We all know this, yet some companies are faster or slower to adapt than others. As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals.

Strategize 107

Strategize B2B Lead generation Objectives and Key Results 107

Salesforce

JULY 19, 2024

If you’ve ever chatted with an online customer support agent or asked Siri what the official state bird of Rhode Island is, you’ve interacted with a chatbot. These handy digital assistants are great at answering simple questions and performing basic tasks, but in the era of generative artificial intelligence (AI), they can feel pretty limited. Ask Siri for a list of your most important sales prospects by region and it’ll probably offer to Google it for you.

Territory 111

Territory Conversion Technology Technology 111

SaaStr

JULY 19, 2024

The worst investments for me have one common theme: The founder was a bit of a B.S. artist. It’s a fine line between being a salesperson, and being the #1 evangelist and advocate … and being a B.S. artist I remember one time a founder told me how Salesforce did a certain process internally. That sounded wrong to me, I was 99% sure. I checked and it turned out it wasn’t remotely accurate.

Product 113

Product Process Customers 113

Search Engine Land

JULY 19, 2024

In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search. The evolving AI-powered search landscape and the rise of zero-click results Up to 59% of Google searches end without a click , with nearly 30% of clicks getting directed toward Google-owned assets like images, videos and social prof

Market share 100

Market share Real Estate A/B testing CTR 100

Hubspot

JULY 19, 2024

You know what would have been great to have access to during my days as a teacher? An AI presentation maker. Whether you’re a teacher or a business professional, eye-catching presentations are a great way to spread (and digest!) information quickly. Thankfully, AI presentation makers are becoming popular design tools. And one of the biggest perks of AI for presentations is that it can save you valuable time.

Presentation 77

Presentation Pitch Price Contact 77

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

JULY 19, 2024

Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it’s actually much worse than that today. Negative reviews only used to impact the person finding them. With AI taking over more and more platforms being used, all content on the web is now fair game to be used as a training source for generative AI responses.

Clients 92

Clients Niche Gaming Follow-up 92

Sales Pop!

JULY 19, 2024

Our communications are precursors to our outcomes, both business and personal. Communication will, in every way, either benefit or harm the outcomes we desire, making it vital to pay strict attention and revise our words when needed. Moreover, accurate communication is vital for personal and business efforts. Otherwise, misunderstandings will arise, and people will walk away.

Government 81

Government Referrals Contract Technique 81

Search Engine Land

JULY 19, 2024

Interview 10 Google Ads experts and nine of them will tell you that themed ad groups (a.k.a. Hagakure ) are the best way to build search campaigns. I’m the 10th. I’ve been publicly standing up for single keyword ad groups (SKAGs) for some time now – though I’ll admit it is a controversial take. Most recently, I posted this on LinkedIn: I think the comment-to-like ratio tells the story of how well it was received.

Campaign 87

Campaign Closing Conversion Gaming 87

Closing Bigger

JULY 19, 2024

I’m excited to share insights from my recent interview with Julian Lee, Publisher of echannelnews. We delved into IT sales training and Channel Sales Training, discussing the strategies that help sales development programs that help move the sales needle in the right direction. Here’s a comprehensive summary of our conversation, packed with actionable insights and top takeaways – please note that this post is based upon the podcast transcript and was written with the assistance of AI

Objectives and Key Results 52

Objectives and Key Results Conversion Objection handling Technique 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

TaskDrive

JULY 19, 2024

Learn how content repurposing can extend your reach, boost SEO, and save time. Discover key benefits, effective strategies, and real-life examples to maximize your content's value. The post 5 Key Benefits of Content Repurposing for Business Owners appeared first on TaskDrive.

Education 52

Education 52

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC money that is running pretty dry. Put the blame on pandemic-era spending sprees, during which many companies filled in the gaps in their tech stacks. But save some blame for a maturing market.

Cross-sell 124

Cross-sell Growth CRM Up-sell 124

Search Engine Land

JULY 19, 2024

Netflix is phasing out its cheapest ad-free plan in Canada and the UK, with plans to do the same in the U.S. and France. Driving the news. Netflix added 8 million global subscribers in Q2, with its ad-supported plan gaining significant traction. The budget-friendly tier now accounts for over 45% of new signups in markets where it’s available, signaling a potential shift in Netflix’s business model.

Growth 79

Growth Territory Presentation Start-ups 79

Search Engine Land

JULY 19, 2024

Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009. “Starting August 23, 2024, goo.gl links will start displaying an interstitial page for a percentage of existing links notifying your users that the link will no longer be supported after August 25th,

Launch 103

Launch Start-ups Service Follow-up 103

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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