Wed.Mar 19, 2025

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“We’re Doing Everything Right, But Nothing’s Working!”

Partners in Excellence

I was struck by this sentence in a LI post today, “We are doing everything right, but nothing’s working!” I see variants of this every day: We’re doing everything right, it’s not working as well… We’re doing exactly what made us successful in the past, it’s no longer working… We’re doing what everyone else is doing, and what we have always done, it’s not producing the same results… We’re doing everything we’ve al

GTM 122
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34% of All Startup Acquisitions Are By Other Start-Ups. A New Record.

SaaStr

So Pitchbook has some new data out on how much M&A of VC-backed start-ups … is by other VC-backed start-ups. And it’s a record: 33.7% of all VC-backed start-ups that are acquired are by VC-backed buyers. Up from 20% in 2018. Now this isn’t necessarily bad: First, it’s not new. 20% of deals even in 2018 were start-ups buying start-ups.

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‘Share of search’ is the marketing metric you need to be tracking

Martech

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.

GTM 91
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Nimble CRM Tips & Updates – March 19, 2025

Adaptive Business Services

We do have two minor Nimble updates to announce and one is that you can now schedule group messages to go out at a later date or time. I personally welcome this release as I regularly schedule many things, messages and posts, to go out later. This is one of the ways that I stay ahead of schedule on my tasks. You can also now choose to see your password when logging into your Nimble web account.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Agent Orchestrator launches Adobe into the agentic age

Martech

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.

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How to Write an Invoice For Small Business (+ Free Template)

Salesforce

Landing your first order is a major milestone for any small or growing business. Its an exciting step in your journey as a business owner and a reminder that every detail plays a role in building a successful venture. Plus, invoices mean you get paid. From writing a business plan to creating professional, accurate invoices, managing your finances is one of the most important aspects of running your business, and crafting clear, well-structured invoices is key to staying on track.

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3 Ways Marketers Can Use Salesforce Flow to Reach Customers at the Right Time

Salesforce

One workflow and one dataset: its an ideal state for marketers. Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so theres no need to waste time with multiple sources. Now bring in an agentic AI layer to automate building reports and scheduling data refreshes.

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Dear SaaStr: How Do You Turn Laziness to Your Advantage as an Entrepreneur?

SaaStr

Dear SaaStr: How Do You Turn Laziness to Your Advantage as an Entrepreneur? If you are always lazy you’ll fail, of course. At least in SaaS. But … I think you can use a certain amount of “laziness” to pounce. On big opportunities. Ive gottenless lazyas Ive gone from service provider -> startup exec -> startup founder -> VC -> Head of SaaStr community.

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The Death of Customer Proposals. Stop Sending Proposals and Win More Sales

Membrain

The proposal trap: You just got off the phone with what you thought to be a promising prospect. At the end of the conversation, you told the prospect that youd be sending them a proposal.

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My Review of the 9 Best Construction Management Software

G2

I tested the 9 best construction management software solutions. Compare important features, pros and cons to find the tool that suits your project needs.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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What today’s consumers expect — and how marketers should respond by Digital Marketing Depot

Martech

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions and personalization is no longer a nice-to-have, its expected. Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

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Key Takeaways from G2's EAB: Adapting to Changing Customer Expectations and AI Search

G2

In a recent meeting with G2's Executive Advisory Board (EAB), our leadership team discussed emerging trends that will shape our strategy in the year ahead.

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Why ignoring consumers’ AI concerns is a costly mistake

Martech

Marketers love AI, but consumers not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what and why consumers disagree is essential for marketers if they hope to connect with consumers. The reports have different methodologies, so this can’t be an apples-to-apples comparison.

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Lead Magnets 101: Everything You Need to Know and How To Build One

G2

Congratulations! Youve done the hard part your marketing efforts brought people to your website. They clicked and browsed, but then they left, making it a missed opportunity.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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5 Interesting Learnings From DropBox at $2.6 Billion in ARR

SaaStr

So Dropbox was the fastest B2B app of the last era to rocket to $1 Billion in ARR. It seemed crazy at the time, and even in the age of OpenAI and Wiz, it still seems a bit crazy today. Since then, it has IPO’d and transitioned to a new mature phase, where it’s highly profitable and focused on efficient scaling. And now it’s transitioning to its third phase, investing big in its more AI focused business offering, Dash, while managing its classic but mature file sharing business

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I Compared, Tested & Picked: 6 Best Procure-to-Pay Software

G2

I tested the 6 best procure-to-pay software solutions. Read my review to find the perfect tool for optimizing spend management and supplier collaboration.

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How to assess CTV’s impact on other ad channels

Martech

Measuring the value of connected TV (CTV) isnt always straightforward especially without complex analytics. While it can sometimes drive a clear boost in conversions and revenue, thats rarely where its biggest impact shows up in marketing campaigns. CTVs real influence lies in how it enhances other channels within your marketing mix. This article will discuss how to track CTV’s impact effectively.

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AI Saving the Creative Industry? A Chat With Superside's CMO

G2

In the creative world, burnout isn't just a buzzword it's an epidemic. A staggering 78% of in-house creative professionals report feeling burned out , buried under mounting requests, more than half of which are labeled "urgent.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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OKR Retrospectives: A Deep Dive Into Effective Goal Setting and Review

G2

OKRs, a goal-setting and execution framework born in Silicon Valley and championed by companies like Intel and Google, gained global recognition through John Doerrs 2018 bestseller Measure What Matters.