Wed.Oct 16, 2024

article thumbnail

How AI and ML bridge the attribution disconnect across marketing channels

Martech

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. The challenge? Traditional attribution models fail to connect digital spend with real-world outcomes. To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a

Retail 122
article thumbnail

The Bar Has Gone Up: The New Era of HyperFunctional SaaS with Jason Lemkin

SaaStr

The era of hyper-functional SaaS is here, and it’s reshaping the landscape of SaaS companies. At a recent SaaStr Workshop Wednesday , held every Wednesday at 10 a.m. PST, SaaStr CEO and Founder Jason Lemkin lays out how SaaS companies are now faced with the challenge of delivering more comprehensive, automated, and efficient solutions than ever before.

B2B 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

IAB Tech Lab releases protocol for private sharing of conversion data

Martech

Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment. The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs).

article thumbnail

Master B2B Sales: Proven Strategies to Build an Unbeatable Edge and Close More Deals

Iannarino

In B2B sales, everyone wants an edge that can help us win more over the long term, but few work to sharpen that edge. Instead, many sales reps believe their offering will be enough to secure the client’s business. When these reps lose, they blame external factors instead of recognizing that they failed to develop the edge they need.

B2B 283
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Dear SaaStr: Should I Fire a Sales Rep That Lied To Several Customers?

SaaStr

Dear SaaStr: Should I Fire a Sales Rep That Lied To Several Customers? I think most sales execs lie, at least a little bit. I don’t like it. But I’ve come to accept that you have to put gates and process around most sales execs, or most will lie, at least a little, to close the deal. We did a recent SaaStr survey and you said 97% of software sales execs lie at least sometimes, a little: Control it, or it will spiral.

Customers 124
article thumbnail

Outsource Cold Calling: The Ultimate Guide [+ Cold Calling Tips for Sales Pros]

Hubspot

Cold calling. Doesn’t the mere mention of it send shivers down your spine? Even if that’s not the case for you specifically, I can assure you that it is for many sales professionals (even the ones that swear they’ve become immune to its fearsome effects). You see, cold calling – no matter which way you feel about it – is simply a part of the sales biz.

More Trending

article thumbnail

Nimble CRM Tips & Updates – October 16 2024 – Sequencing!

Adaptive Business Services

Let’s get started! Nimble Updates Watch for a new user interface on your Nimble messages inbox. I have seen and tested this and it’s very nice! Nimble is also working on separating email open and link tracking. Sequences continued … I’d like to think that I have been pretty up-front about the fact that my experience with email sequence messaging has, up until this point, been non-existent.

CRM 71
article thumbnail

7 creative email automations for non-ecommerce brands

Martech

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B. Below are some of my favorite automations for non-ecommerce brands: The welcome series.

SQL 121
article thumbnail

How Scaling Teams Can Embrace ELT Mode For Better Collaboration

G2

Last month, the tech world was in a tizzy following a talk by Airbnb founder/CEO Brian Chesky in which he allegedly described "founder mode" (hands-on management) vs. "manager mode" (delegation). Paul Graham, co-founder of the influential startup incubator Y-Combinator, wrote an essay summarizing his take.

105
105
article thumbnail

10 Practical Strategies to Improve Sales Performance & Close Deals

Highspot

Many sales teams put in the hours, follow every playbook, and use every tool at their disposal, yet their efforts don’t seem to pay off. Despite promising leads and solid strategies, deals continue to fall through. It’s a common issue in sales. Hard work doesn’t always translate into results. In fact, leaders reported that 91% failed to hit sales quota expectations this year.

Closing 92
article thumbnail

The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

article thumbnail

Libel vs. Slander: Understanding Different Types of Defamation

G2

Explore the key differences between libel and slander, the two main types of defamation. Learn about their distinct legal implications and challenges.

Legal 105
article thumbnail

One-third of SMBs are looking to new martech to target customers

Martech

Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Another 41% are currently adopting new technologies or have done so in the last year. These findings come from a study of over 600 SMBs in Verizon Business and Morning Consult’s fifth annual “State of Small Business Survey.

article thumbnail

How to Network Like a Pro at Any Event: 9 Key Tips

G2

Discover effective ways how to network at any event. Learn to research and conduct successful interactions that enhance your professional connections.

article thumbnail

If You’re Not Going to Coach Your Salespeople, Don’t Bother Training Them

Membrain

Numerous studies have shown that without reinforcement, most formally-delivered training content is forgotten or abandoned with a few short weeks. Influenced by the effectiveness of the trainer (whether live or pre-recorded), the quality and relevance of the materials, and the receptivity of the intended audience, many of the concepts may never be absorbed at all.

Sales 71
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

The ultimate consent strategy for maximizing customer opt-ins by Edna Chavira

Martech

Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins , and learn how to transform your consent program into a powerful tool for user engagement. This expert-led session will delve into actionable strategies to help you refine your consent management approach.

article thumbnail

Your App Shouldn’t Panic in Rush Hour Traffic – Here’s How to Prepare

Salesforce

For enterprise customers preparing for major events, go-live rollouts, or simply aiming to improve overall application performance , scale testing is an essential process. Whether you’re gearing up for a surge in user activity or testing the resilience of new customizations, scale testing helps ensure your system is prepared to handle increased loads smoothly.

article thumbnail

How to Make Money Freelancing: Tips to Earn More

G2

Discover strategies on how to make money freelancing, from honing skills and effective networking to setting competitive rates and building a client base.

article thumbnail

How Rushing a Sales Hires Can Result in Setting $250,000 on Fire

Salesfolks

in a rush to fill a vacancy, companies often fall into the trap of hiring quickly, based on gut feelings or a smooth-talking candidate. And before you know it, you’re down $250,000—or more—because you didn’t take the time to properly vet your new hire.

Sales 59
article thumbnail

AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

article thumbnail

10 Best Free Hard Drive Cloning Software in 2024

G2

Protect your valuable data on budget with the top free hard drive cloning software. Compare and choose the right one with verified G2 user reviews.

59
article thumbnail

Semrush acquires Third Door Media, including MarTech

Martech

We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Education 131
article thumbnail

How to Make Resume ATS Friendly: Proven Tips and Insights

G2

Enhance your job search with an ATS-friendly resume. Learn essential tips to ensure your resume passes applicant tracking systems and lands your dream job.

article thumbnail

The State of AI: How We Got Here (and What’s To Come)

Salesforce

Artificial intelligence has come a long way from its early beginnings, evolving from science fiction to a powerful force shaping industries across the globe. But how did we get here, and what’s next for artificial intelligence (AI) as it continues to transform the way we live and work? To explore this, I had a far-reaching discussion on the Dreamforce stage recently with two of Salesforce’s seminal experts who’ve been involved in shaping AI since its earliest days.

article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

Our Customers Don’t Care About How We Want To Sell To Them!

Partners in Excellence

We engage in endless debates/discussions about our GTM strategies and how we want to sell to our customers. We argue about approaches, methodologies. We endlessly debate things like PLG, land/expand, should we use SDRs/BDRs, the roles of AEs/AMs, technologies to extend our outreach and improve our productivity, the use of AI agents, channel/partner strategies, how we grow/expand/upsell/cross sell.

Sell 62
article thumbnail

How to Win More Customers with Conversation Intelligence

Salesforce

Imagine how much time you waste keeping call notes and tracking conversation data. Probably a lot, since sales reps spend 70% of their week on non-selling tasks, according to the Salesforce State of Sales Report. Computers, on the other hand, can do tasks much more quickly and productively than humans. One of the ways this is evident is in conversation intelligence.