Iannarino
OCTOBER 16, 2024
In B2B sales, everyone wants an edge that can help us win more over the long term, but few work to sharpen that edge. Instead, many sales reps believe their offering will be enough to secure the client’s business. When these reps lose, they blame external factors instead of recognizing that they failed to develop the edge they need.
Martech
OCTOBER 16, 2024
We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.
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Salesforce
OCTOBER 16, 2024
Artificial intelligence has come a long way from its early beginnings, evolving from science fiction to a powerful force shaping industries across the globe. But how did we get here, and what’s next for artificial intelligence (AI) as it continues to transform the way we live and work? To explore this, I had a far-reaching discussion on the Dreamforce stage recently with two of Salesforce’s seminal experts who’ve been involved in shaping AI since its earliest days.
G2
OCTOBER 16, 2024
Last month, the tech world was in a tizzy following a talk by Airbnb founder/CEO Brian Chesky in which he allegedly described "founder mode" (hands-on management) vs. "manager mode" (delegation). Paul Graham, co-founder of the influential startup incubator Y-Combinator, wrote an essay summarizing his take.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
OCTOBER 16, 2024
The era of hyper-functional SaaS is here, and it’s reshaping the landscape of SaaS companies. At a recent SaaStr Workshop Wednesday , held every Wednesday at 10 a.m. PST, SaaStr CEO and Founder Jason Lemkin lays out how SaaS companies are now faced with the challenge of delivering more comprehensive, automated, and efficient solutions than ever before.
Martech
OCTOBER 16, 2024
As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. The challenge? Traditional attribution models fail to connect digital spend with real-world outcomes. To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 16, 2024
When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B. Below are some of my favorite automations for non-ecommerce brands: The welcome series.
G2
OCTOBER 16, 2024
Explore the key differences between libel and slander, the two main types of defamation. Learn about their distinct legal implications and challenges.
Martech
OCTOBER 16, 2024
Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment. The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs).
SaaStr
OCTOBER 16, 2024
Dear SaaStr: Should I Fire a Sales Rep That Lied To Several Customers? I think most sales execs lie, at least a little bit. I don’t like it. But I’ve come to accept that you have to put gates and process around most sales execs, or most will lie, at least a little, to close the deal. We did a recent SaaStr survey and you said 97% of software sales execs lie at least sometimes, a little: Control it, or it will spiral.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Adaptive Business Services
OCTOBER 16, 2024
Let’s get started! Nimble Updates Watch for a new user interface on your Nimble messages inbox. I have seen and tested this and it’s very nice! Nimble is also working on separating email open and link tracking. Sequences continued … I’d like to think that I have been pretty up-front about the fact that my experience with email sequence messaging has, up until this point, been non-existent.
SaaStr
OCTOBER 16, 2024
So RingCental is both an incredibly impressive SaaS and Cloud company — but also a bit of a cautionary tale. It’s been around for decades but has continued to iterate, expanding into the enterprise, the contact center, and so much more. Fast forward to today, it’s at: $2.43 Billion in ARR Growing 9%-10% With non-GAAP operating margins of 20.9% and yet … It trades at a $3 Billion maket cap, or 1.2x ARR Now they have $1.5 Billion in debt, so one could argue it’s reall
Membrain
OCTOBER 16, 2024
Numerous studies have shown that without reinforcement, most formally-delivered training content is forgotten or abandoned with a few short weeks. Influenced by the effectiveness of the trainer (whether live or pre-recorded), the quality and relevance of the materials, and the receptivity of the intended audience, many of the concepts may never be absorbed at all.
Martech
OCTOBER 16, 2024
Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Another 41% are currently adopting new technologies or have done so in the last year. These findings come from a study of over 600 SMBs in Verizon Business and Morning Consult’s fifth annual “State of Small Business Survey.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Partners in Excellence
OCTOBER 16, 2024
We engage in endless debates/discussions about our GTM strategies and how we want to sell to our customers. We argue about approaches, methodologies. We endlessly debate things like PLG, land/expand, should we use SDRs/BDRs, the roles of AEs/AMs, technologies to extend our outreach and improve our productivity, the use of AI agents, channel/partner strategies, how we grow/expand/upsell/cross sell.
Salesforce
OCTOBER 16, 2024
For enterprise customers preparing for major events, go-live rollouts, or simply aiming to improve overall application performance , scale testing is an essential process. Whether you’re gearing up for a surge in user activity or testing the resilience of new customizations, scale testing helps ensure your system is prepared to handle increased loads smoothly.
Martech
OCTOBER 16, 2024
Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins , and learn how to transform your consent program into a powerful tool for user engagement. This expert-led session will delve into actionable strategies to help you refine your consent management approach.
Salesfolks
OCTOBER 16, 2024
in a rush to fill a vacancy, companies often fall into the trap of hiring quickly, based on gut feelings or a smooth-talking candidate. And before you know it, you’re down $250,000—or more—because you didn’t take the time to properly vet your new hire.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
G2
OCTOBER 16, 2024
Enhance your job search with an ATS-friendly resume. Learn essential tips to ensure your resume passes applicant tracking systems and lands your dream job.
Highspot
OCTOBER 16, 2024
Many sales teams put in the hours, follow every playbook, and use every tool at their disposal, yet their efforts don’t seem to pay off. Despite promising leads and solid strategies, deals continue to fall through. It’s a common issue in sales. Hard work doesn’t always translate into results. In fact, leaders reported that 91% failed to hit sales quota expectations this year.
G2
OCTOBER 16, 2024
Discover strategies on how to make money freelancing, from honing skills and effective networking to setting competitive rates and building a client base.
Hubspot
OCTOBER 16, 2024
Cold calling. Doesn’t the mere mention of it send shivers down your spine? Even if that’s not the case for you specifically, I can assure you that it is for many sales professionals (even the ones that swear they’ve become immune to its fearsome effects). You see, cold calling – no matter which way you feel about it – is simply a part of the sales biz.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
G2
OCTOBER 16, 2024
Protect your valuable data on budget with the top free hard drive cloning software. Compare and choose the right one with verified G2 user reviews.
Salesforce
OCTOBER 16, 2024
Imagine how much time you waste keeping call notes and tracking conversation data. Probably a lot, since sales reps spend 70% of their week on non-selling tasks, according to the Salesforce State of Sales Report. Computers, on the other hand, can do tasks much more quickly and productively than humans. One of the ways this is evident is in conversation intelligence.
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