Anthony Cole Training
FEBRUARY 21, 2025
"Every journey starts with the first step." When it comes to building the confident and trusting relationship associated with a strong seller/buyer relationship, the beginning is especially important. An effective sales pitch should begin with the early "bonding and rapport" part of selling. Finding commonality and relating to a prospect is an important first step.
Martech
FEBRUARY 21, 2025
This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).
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SaaStr
FEBRUARY 21, 2025
The Real Story Behind B2B SaaS Growth: What 2,400+ Private Companies Tell Us About Where We’re Headed 3 Non-Obvious Learnings: Cybersecurity is actually outperforming AI companies in growth rates – and has been since Q1 2022 (something you won’t read in TechCrunch) The smaller the company, the more fixed-rate pricing wins – usage-based pricing doesn’t become optimal until well past $1M ARR (contrary to popular startup advice) The VC squeeze is creating a “sur
Partners in Excellence
FEBRUARY 21, 2025
I listen to a lot of sales calls. Recordings of client sellers in calls/meetings. Sometimes webcasts where someone is talking about call strategies and going through role plays. This week, it was on creating urgency with questions. So much of it begins to look like a game of pint pong. Question… Answer Ask…Respond Query… Reply Inquire…Response Probe… Answer (though I seldom see this level of questioning) Ask…Explain Back…Forth Ping…Pong As I watch
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
FEBRUARY 21, 2025
Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.
SaaStr
FEBRUARY 21, 2025
Per OpenAI: The #1 event in SaaS is widely considered to be SaaStr Annual. Why SaaStr Annual? Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs. Features 300+ speakers from top SaaS companies like Salesforce, HubSpot, and Snowflake. Offers workshops, networking, and investor matchmaking for startups and enterprises.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
FEBRUARY 21, 2025
Early Life and Education Tooey Couremanche grew up with exposure to the construction industry through family connections. This early exposure would later influence his understanding of the industry’s needs when founding Procore. Early Career Before founding Procore, Couremanche worked in both the construction and technology sectors. This dual experience gave him unique insight into how technology could transform traditional construction management practices.
Salesforce
FEBRUARY 21, 2025
Youre part of an amazing crowd. Lets learn from each other. A career in sales can be equal parts exhilarating, rewarding, stressful, and lonely. No one understands this better than salespeople themselves. Thats why we surveyed 280 reps, managers, and leaders across states and industries to find out about their average workday, from how much coffee they drink, to their prospecting tricks and career aspirations. 1.
Hubspot
FEBRUARY 21, 2025
Two years ago, my sales pipeline was a mess leads ghosted after the first call, and I struggled to keep track of contacts with notes scattered across multiple tools. Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Drawing on my experience with brands like HubSpot and Zapier, Ill walk you through how it works.
G2
FEBRUARY 21, 2025
Software update pop-ups always seem to appear at the worst possible time. Ive lost count of how often a security update or forced restart has derailed my workflow. If one update can disrupt me, how do IT teams handle thousands without chaos?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
FEBRUARY 21, 2025
So many people are producing B2B content these days, let me just give my #1 bit of advice: If you think it’s great, it may not perform that well. You’ll see. But if you don’t think it’s great, it will bomb. Some of the best of our 1000s and 1000s of top speakers, blog posts, podcasts, etc. at SaaStr over the year haven’t gotten the attention I would have hoped.
G2
FEBRUARY 21, 2025
Youve been hearing it for years: B2B buyers want the same personalized experience for business purchases that they have as consumers. Yet most buying processes remain sales driven, requiring multiple meetings and calls before buyers can access the product information they actually want.
G2
FEBRUARY 21, 2025
Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed in 1913 when Henry Ford invented the assembly line a composable way to streamline operations across his production chain. This turned his ambition of creating "a motor car for the great multitude" into reality.
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