Iannarino
SEPTEMBER 3, 2024
Are your traditional sales methods no longer delivering the results they once did? It's time to rethink your cold-outreach strategy with these innovative approaches.
Martech
SEPTEMBER 3, 2024
Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.
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Partners in Excellence
SEPTEMBER 3, 2024
Maybe I’m being hard-nosed or lacking in sensitivity, but I’m amazed at how much lack of accountability we accept in performance of people’s jobs. Too often, it seems that we treat many of our accountabilities as optional. The examples are rampant. Things like, using the sales process, maintaining high quality/healthy pipelines, leveraging the tools and technologies we put in place, coaching/developing our people, and on and on.
Martech
SEPTEMBER 3, 2024
Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
SEPTEMBER 3, 2024
Dear SaaStr: When My Startup Raises $10m, Would It Be Appropriate to Take a $170k Salary (no co founders)? Yes, not a problem. You should take a “market correct” salary as soon as it’s economically immaterial to the company. I don’t write $10m checks. I write, typically, $1m-$5m checks, the stage before that. But. As soon as I do write a check > $1m — I want to at least make sure the founders get paid.
Martech
SEPTEMBER 3, 2024
“At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google does.” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. It turns out that three months is a lifetime in adtech.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 3, 2024
No company can exist without marketing. And no modern marketer can operate without technology. That’s why thousands of marketers from some of the world’s most iconic brands – from Amazon to Apple, General Mills to Google, Netflix to Nike – are attending MarTech , online September 24-25, for free. Join them to unlock a treasure trove of cutting-edge solutions and strategies that will help you get the most out of your marketing technology investments and drive better business results for your orga
Sales Hacker
SEPTEMBER 3, 2024
Dennis Lyandres is currently an Advisor at Iconiq Capital. Before that, Dennis spent 8.5 years with Procore during which time Procore grew from $10m to over $900m+ in revenue and went public on the NYSE. Dennis started at Procore as EVP of Sales in 2014, before moving to the CRO role in 2018 where he was responsible for driving revenue across all customer-facing functions including Sales, Marketing, Customer Success, Rev Ops, Procore.org and Business Development.
Salesforce
SEPTEMBER 3, 2024
The pace of digital transformation has made scalability a must-have for any business aiming to stay competitive. And the stakes are high. Without the ability to scale, you risk falling behind as customer demands and market conditions evolve. But what does it take to build a scalable business that can handle growth without sacrificing performance or customer satisfaction?
Search Engine Land
SEPTEMBER 3, 2024
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
The Advantexe Advisor
SEPTEMBER 3, 2024
The last month of the 3 rd quarter is here and for many business leaders, the 4 th quarter is going to be crunch time. As part of our Business Acumen skill development work , Advantexe conducts 1-hour training sessions called, “Decoding the Earnings Calls” for many of our clients, and after completing the 2 nd quarter calls I can safely share there is a very clear message coming from many large organizations that every business leaders should be aware of: “The headwinds are getting stronger, and
Search Engine Land
SEPTEMBER 3, 2024
Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. Key updates: Enhanced Display and Video Ads : Starting this month, advertisers can access new bidding strategies, targeting options, and conversion tracking for display and video ads.
Salesforce
SEPTEMBER 3, 2024
How can a brand turn a social media “like” into a sale? Or better yet, a loyal customer? AI gets all the attention right now, but the answer is less sexy. It’s data. Picture this. You’re a global consumer retail brand with a presence across brick-and-mortar locations, an ecommerce site, and social media storefronts. A longtime in-store shopper just “liked” a new product on Instagram.
Search Engine Land
SEPTEMBER 3, 2024
Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a rare find. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Spiro Technologies
SEPTEMBER 3, 2024
Adam Honig : Hello and welcome to the Make it. Move it. Sell It podcast. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products—and of course, having fun along the way. I’m your host, Adam Honig, the CEO of Spiro.ai. We make amazing AI software for companies in the supply chain, but we’re not talking about that today.
Search Engine Land
SEPTEMBER 3, 2024
Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking movement and changes to the overall Google Search results. As we said before, this update is not just a normal core update. The August 2024 core update took into account the feedback Google heard since the September 2023 helpful content update that seemed to have a negative impact on many sma
Martech
SEPTEMBER 3, 2024
There are plenty of virtues to engaging a new vendor. In addition to bringing new capabilities and functionality to an organization, they also bring a fresh perspective. However, onboarding a new vendor seems far easier than it actually is. The onboarding stage is crucial to establishing a positive and productive client-vendor relationship. Fortunately, martech practitioners can help ensure onboarding proceeds smoothly.
Search Engine Land
SEPTEMBER 3, 2024
Over the last 20 years of speaking to clients, I’ve developed a list of questions that have been instrumental in fostering better long-term relationships. There are many questions you can ask, but I’ve created a list of key questions I usually ask during the pitch process for new clients. Find out about the business One thing that separates strategic-thinking search marketers from those who simply apply a list of tactics is understanding how SEO fits into the wider business context.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Salesforce
SEPTEMBER 3, 2024
At Salesforce, we don’t just talk about making a difference — it’s core to who we are as a company. Our company values of trust, customer success, innovation, equality, and sustainability drive everything we do. As we gear up for Dreamforce , our annual gathering of thought leaders, industry pioneers, and trailblazers, we’re excited to delve deeper into how these values are shaping the future of business and technology.
Search Engine Land
SEPTEMBER 3, 2024
Google Trends will stop sending emails for subscriptions you set up within Google Trends. Google said it is turning down the email subscription service as of October 29, 2024. Instead, Google says you should use RSS feeds or check the site manually for those alerts. What Google said. Google wrote in an email to those impacted, those who have email subscriptions set up for Google Trends, saying, “Starting on 29 October 2024, Google Trends trend notifications will no longer be supported and
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