Salesforce

SEPTEMBER 12, 2024

As we count down the days until Dreamforce ‘24 , the excitement is building with over 1,000 breakout sessions to explore! As Sept. 17-19 fast approaches, you might be asking yourself–where do I even begin? Well, not to worry! We created this Dreamforce Security Guide to help you navigate your jam-packed agenda. Whether you’re a first-time attendee or a seasoned Double Ranger, there’s something for everyone to look forward to.

Government 131

Government Gaming Trust Education 131

Martech

SEPTEMBER 12, 2024

The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of adulthood, I was drawn to Starbucks’s promise of sophistication. More than just a beverage, Starbucks introduced me to a new coffee culture. As I approached the counter, I ordered my first tall latte, or maybe it was a grande; I can’t quite remember, but I do recall having a new, more sophisticated way to say small, medium or large.

Appointment 110

Appointment Strategize Customers Promote 110

Iannarino

SEPTEMBER 12, 2024

If you want results, first you have to do the work.

Prospecting 141

Prospecting Sales 141

Search Engine Land

SEPTEMBER 12, 2024

With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. That can mean opportunities and challenges for us.

Engineering 100

Engineering Click Through Rate CTR Conversion 100

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. 77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork.

Cross-sell 107

Cross-sell Construction Legal Contract 107

SaaStr

SEPTEMBER 12, 2024

So Carta has some of its latest data on VC performance and it’s pretty interesting: There’s a lot going on this chart but let me break it down from a founder perspective: The median 2017 fund is 7 years into a 10-14 lifetime — and is sitting at 1.8x “TVPI” But it’s not quite that good. Because that’s before fees and expenses.

Start-ups 122

Start-ups Closing 122

Search Engine Land

SEPTEMBER 12, 2024

First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was only available on YouTube Select inventory at fixed rates. Now, advertisers can secure prime ad placement at the beginning of a YouTube session across any content, enhancing relevance and impact.

Campaign 96

Campaign Launch Product 96

Martech

SEPTEMBER 12, 2024

Oracle is announcing several enhancements to Oracle Unity CDP , a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier using Oracle Fusion Cloud. The announcements came today at Oracle CloudWorld in Las Vegas. New capabilities within Oracle Unity. The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams.

Assembly Line 111

Assembly Line Contract B2C GTM 111

Search Engine Land

SEPTEMBER 12, 2024

B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, but… You also need to write for a sophisticated audience to build credibility to ever eventually see said ROI. Most brands skew too far in one direction or the other. Write primarily for search and you get derivative, regurgitated, copycat content that immediately erodes trust with discerning prospects.

Growth 87

Growth Start-ups Follow-up Referrals 87

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added risk because these experiences are customer-facing.

Customers 123

Customers Retail Education Contact 123

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Search Engine Land

SEPTEMBER 12, 2024

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Confidential computing uses Trusted Execution Environments (TEEs) to protect data during processing, ensuring no one — not even Google — can access the information.

Launch 90

Launch Healthcare Finance Technology 90

Martech

SEPTEMBER 12, 2024

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in branding and digital experience management Best practices for seamless migration and strategic tech consolidation How to ef

Strategize 106

Strategize Growth 106

Hubspot

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically.

B2B 80

B2B B2C Tradeshows Contract 80

Sales Gravy

SEPTEMBER 12, 2024

On this episode of The Sales Gravy Podcast, host Jeb Blount sits down with sales expert Brian Parsley to tackle one of the most common objections faced by sales professionals—price. Brian shares actionable strategies on how to shift conversations away from price and towards value, helping salespeople overcome objections and close more deals. Key Takeaways: - Understanding Communication Styles: Everyone has their own unique communication style, whether direct, indirect, consensus-building, or ene

Price 96

Price Objectives and Key Results Trust Pipeline 96

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Salesforce

SEPTEMBER 12, 2024

Organizations are diving into deeper customer relationships and more personalized experiences, often with the help of generative AI. As they do, personal data and data privacy compliance becomes a critical part of that strategy. In fact, 94% of business leaders believe their organizations should be getting more value from its data — and it’s no secret that good AI needs good data.

Legal 87

Legal Trust Negotiate Technique 87

Search Engine Land

SEPTEMBER 12, 2024

Guest posts are among the first methods people hear about when learning about link building. There are definitely wrong ways to do guest posting. But if done right, guest posts can also provide opportunities to get some fast wins for websites. Why guest posting is still a worthwhile topic Before we dive in, I want to express my hesitation about this topic.

Clients 68

Clients Follow-up Up-sell Start-ups 68

Salesforce

SEPTEMBER 12, 2024

For public sector agencies, using cloud computing services means operating more efficiently and fostering increased productivity from the workforce. But cloud computing services that transmit data to Texas state agencies need to meet stringent requirements set forth by the Texas Risk and Authorization Management Program (TX-RAMP) before agencies and even state institutions of higher learning can use them.

Service 52

Service Government Customer Relationship Management Trust 52

Search Engine Land

SEPTEMBER 12, 2024

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in branding and digital experience management Best practices for seamless migration and strategic tech consolidation How to effectively i

Strategize 68

Strategize Growth 68

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price

Salesforce

SEPTEMBER 12, 2024

The “customer is always right” is the motto we’re encouraged to follow in sales. But what if they’re wrong? It happens. And when it does, some sales reps — especially those following the challenger sales methodology — will push back. A challenger seller is characterized by taking control of conversations and enjoying a good debate.

Territory 52

Territory E-commerce Sales Technique 52