Iannarino

APRIL 16, 2024

Discover how to transform your sales approach and outshine competitors with effective executive briefing strategies.

B2B 190

B2B Sales 190

Partners in Excellence

APRIL 16, 2024

We spend 100’s of millions on SKO speakers, books, and training–all focused on doing the things that drive business, sales and marketing performance. We are inspired by thousands of articles, podcasts, and videos–each offering the same answers to what we have to do to be successful. (I contribute my fair share to the clutter.) We know what we have to do, and, for the most part, each of us is well intended–we really want to do the things that cause us, our customers, and o

Cross-sell 139

Cross-sell Pipeline Meeting Presentation 139

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience.

Customers 132

Customers Education A/B testing Service 132

Partners in Excellence

APRIL 16, 2024

Preface: Every once in a while, by pure chance, we meet someone who is inspiring. This is my experience with Inshal Khawaja. I first met Inshal about a year ago. I was working with Howard Dover on a “business acumen” program he was introducing into the UTD curriculum in the Fall of 2023. It involved interviews of senior sales executives.

Sell 139

Sell Pitch Up-sell Account management 139

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Force Management

APRIL 16, 2024

We recently hosted a live session on Driving a Revenue Mindset with our Managing Director and Facilitator Brian Walsh. He shared insights on what’s changing in sales, what remains critical, and what the most successful organizations are focusing on to maintain revenue momentum. Be sure to check out the full on-demand recording here.

Conversion 128

Conversion Sales 128

SalesProInsider

APRIL 16, 2024

Have you ever tried to buy something with a verbal promise? Or deposit a compliment in your personal or business bank account? Of course not! You would be laughed at! Yet, that’s what can happen when discussing fees for service with prospective clients. Never Accept This Payment: Promises Won’t Pay Your Bills True story: An advisor in NJ had two great conversations with a prospective client who could not believe the services they would receive working with him compared to another option.

Pitch 126

Pitch Clients Prospecting Service 126

SaaStr

APRIL 16, 2024

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore? First, be honest about why. You can blame it on macro issues if you want, but if growth has radically decelerated, it’s likely because you are less competitive than you were before. You probably have fallen out of product-market fit, partially or entirely. Be honest. And go close those feature gaps, and get back to being ahead of the competition — not behind.

Referrals 124

Referrals Growth Promote B2B 124

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience.

E-commerce 126

E-commerce Hospitality Customers Strategize 126

SaaStr

APRIL 16, 2024

SaaStr Europa 2024 is June 4-5 in London and it will be full of VCs! Just a sampling of who’s already coming: 20VC Accel Partners Activum SG Ventures Albion VC Altair Capital Atomico B Capital Backbone Ventures Beacon Capital Beringea BlackRock Caixa Capital Carbide Ventures Cipio Partners Columbia Lake Partners Credit Mutuel Innovation Dawn Capital Earlybird Venture Capital Felix Capital Fiedler Capital Five Elms Capital Flashpoint VC Fortino Capital GP Bullhound Gresham House Ventures He

Growth 114

Growth 114

Search Engine Land

APRIL 16, 2024

Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin. Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to auction due to Ad Rank,” Marvin wrote : “Ad Strength is not used in Ad Rank and is *not* a ‘factor in stopping a keyword from going to auction due to Ad

Campaign 113

Campaign Engineering 113

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Salesforce

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. According to our research , 67% of SMB leaders say community support has been important to their company’s survival.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Search Engine Land

APRIL 16, 2024

Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no longer should.

Product 110

Product 110

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. Before his tenure at TestBox, James co-founded the PreSales Collective with Yuji Higashi. Under their leadership, the community became a pivotal resource in the presales domain until its successful acquisition in November 2021.

GTM 85

GTM Pipeline B2B Growth 85

Search Engine Land

APRIL 16, 2024

Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024]. Sound familiar? It should. We wrote about this exact same thing just over a year ago in How The Verge gamed Google with its ‘best printer 2023’ article.

Gaming 101

Gaming Engineering Technology Technology 101

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

The Advantexe Advisor

APRIL 16, 2024

Every quarter, Advantexe’s business acumen modeling team meets to discuss the core interest and inflation rate in our business acumen simulations. “I guess we better make the adjustment and raise them again,” said our top modeler very matter-of-factly. So, beginning this week, the core interest rate in our core (non-customized) business simulations will go to 5.25% and the core inflation rate will go to 3.5%.

Meeting 84

Meeting Customers 84

Search Engine Land

APRIL 16, 2024

SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. My list of these includes: Keyword trend analysis.

CTR 101

CTR Growth Campaign Service 101

Salesforce

APRIL 16, 2024

When it comes to customer service, the contact center experience can make or break your relationship with your customers. A contact center experience includes all touchpoints a customer encounters while engaging with your service team. An efficient, personalized experience can cement customer loyalty and foster future business opportunities. A clunky or slow contact center experience, however, can lead to customer dissatisfaction and ultimately, loss of business.

Contact 52

Contact Service CRM Technology 52

Search Engine Land

APRIL 16, 2024

Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image assets with just a few clicks. Google is also rolling out a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well. Why we care. Leveraging AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management.

Campaign 97

Campaign Clients Sell 97

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Sales Nexus

APRIL 16, 2024

Join our weekly email marketing workshop to learn the latest trends, tips and best practices. Every Friday at 1pm ET, 10am PT.

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52

Search Engine Land

APRIL 16, 2024

Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Google has devised various mechanisms and processes to deter abuse and enhance the accuracy of information on GBP listings and their appearance on Maps. Consequently, Google frequently updates business listings without prior notice. Understanding how, when and why Google makes these updates can help businesses be better prepared and implement defensive strategies to prevent incorrect information from surfacing and n

E-commerce 92

E-commerce Government Follow-up Contact 92

Spiro Technologies

APRIL 16, 2024

Enable has been approved as an NAED Preferred Provider in the Finance and Supply Chain Management categories.

Technology 52

Technology Technology Finance 52

Search Engine Land

APRIL 16, 2024

As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll understand how CTV complements a search strategy by: Allowing search marketers to reach, retarget, and convert high-intent audiences Enabling a deeper understandi

Price 76

Price 76

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).

Territory 132

Territory Consult Price Start-ups 132

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it.

E-commerce 74

E-commerce Hospitality Strategize Follow-up 74