Fri.Aug 30, 2024

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How brands are using AI in Meta’s Advantage+ campaigns

Martech

Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C digital strategies. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media.

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Mastering AI and marketing: A beginner’s guide

Search Engine Land

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can take to start integrating AI into your marketing strategy.

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Boost Your Sales Team's Performance: Strategies to Improve Win Rates and Drive Sales

Iannarino

Are you struggling to get your sales team to hit their quotas? Understanding win rates might be the key to unlocking better performance.

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Google Analytics 4 introduces benchmarking data

Search Engine Land

Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Rules of the Game for Baseball & Selling

Anthony Cole Training

In 2005, I read Dave Kurlan’s book Baseline Selling. Dave took the fundamentals of effective selling and used the baseball diamond and baseball terminology to explain his sales process. Baseball today is essentially the same game that was formalized in New York around 1840, but we know that selling has changed considerably. The baseball analogy is a strong one for developing a milestone-centric sales process with your team.

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Peak PPC season is coming: 5 tests to run now

Search Engine Land

We all love to take a little time away from the grind during the slow season (which for many of us is right now), but smart PPC marketers are also using the time to get in the prime position when the tide is higher. In retail, that will fire up in October (probably earlier than ever this year). In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets.

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Google Search now supports AVIF file formats

Search Engine Land

Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. “We’re happy to announce that AVIF is now a supported file type in Google Search, for Google Images as well as any place that uses images in Google Search,” John Mueller, Google Search Advocate, wrote.

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3 Big Things Business Leaders Should be Preparing for After Labor Day

The Advantexe Advisor

Summer 2024 is over and it’s the time of year when the whimsical days of sun, fun, and relaxation turn into the harsh realities of finishing Q3 and Q4 with a major strong push. We have one last weekend, so I have prepared this blog with a focus on the things business leaders should be preparing for as we come back from the Labor Day weekend and get ready to achieve the goals and objectives that will take us across the finish line.

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Navigating Fundraising and the VC Landscape in 2024 with 20VC and Visionaries Club

SaaStr

At SaaStr Europa, 20VC founder Harry Stebbings and Visionaries Club Founding Partner Robert Lacher share the ins and outs of fundraising and the VC landscape in 2024. Keep reading to hear their perspectives on: Multi-stage investing Platform partner or not Investor incentive mechanisms driving decisions for who to invest in When is pricing too high or low for investors, and much more Should You Partner with Multi-Stage Investors As a founder, there’s no right or wrong when it comes to who you wa

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It’s time to re-think our rejection of third-party cookies

Martech

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s definitely a good idea to collect first-party data, third-party cookies were created for a very good reason, and they still remain a useful tool that website owners should not ignore — even as they become less common and reliable.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.