Anthony Cole Training
APRIL 12, 2024
There have always been two certainties in life – death and taxes. But I have now become convinced that there is a third certainty if you are a salesperson and that is the slow and painful death of decision making.
Iannarino
APRIL 12, 2024
Discover how context locking can revolutionize your sales strategy and outperform the competition in the ever-evolving B2B landscape.
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Search Engine Land
APRIL 12, 2024
The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives.
Martech
APRIL 12, 2024
As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are conside
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
APRIL 12, 2024
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to change, reports The Information.
Martech
APRIL 12, 2024
Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like G
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 12, 2024
The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack.
Search Engine Land
APRIL 12, 2024
Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising.
The Advantexe Advisor
APRIL 12, 2024
I was scrolling through LinkedIn waiting for my flight to take off when I saw a posting from @TomBoyer. Tom is one of those rare individuals you meet in your life that you never forget. His genuine and authentic leadership style is something I have tried to emulate and more importantly, is something I use as an example of what good looks like when explaining the difference between good and great.
SalesLoft
APRIL 12, 2024
It’s no secret that in today’s market competition is fierce and margins are tight. The ability to effectively engage and guide your customers through the buying journey is not just a competitive advantage — it’s a necessity for survival and growth. Enter the Revenue Orchestration Platform. The term might sound like a bunch of buzzwords thrown together, but it’s a revolutionary technology designed to provide a comprehensive solution for the complexities of modern sales.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Spiro Technologies
APRIL 12, 2024
Luxury Brand Partners is a global supplier of beauty products. Watch below to hear how they leverage Spiro to ensure their customers receive regular communication and outreach.
SaaStr
APRIL 12, 2024
If you work on anything related to Artificial Intelligence , you know we’re in the age of language models. But when it comes to Enterprises specifically, language models can change the way we work, and they have very big issues. At SaaStr AI Day, Contextual AI’s CEO, Douwe Kiela, deep dives into what it takes to build AI products for the Enterprise.
Spiro Technologies
APRIL 12, 2024
Catania Oils uses Spiro to manage customer interactions. Watch below to hear how the collaboration tools of Spiro has been a game changer for Catania Oils in terms of internal communication.
Search Engine Land
APRIL 12, 2024
JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Spiro Technologies
APRIL 12, 2024
Spectrum Automotive leverages Spiro to manage customer communications, giving them visibility and control of the sales process from prospecting through fulfillment. Watch below to learn more.
Spiro Technologies
APRIL 12, 2024
Wanco is an industry leader in portable safety equipment for traffic management, public safety, law enforcement, construction, and more. Before adopting Spiro, Wanco was using spreadsheets to manage customer relationships. Watch below to hear how Spiro helped them gain visibility into custoemr interactions.
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