Anthony Cole Training

APRIL 12, 2024

There have always been two certainties in life – death and taxes. But I have now become convinced that there is a third certainty if you are a salesperson and that is the slow and painful death of decision making.

Prospecting 275

Prospecting Drivers/motivators Sales 275

Iannarino

APRIL 12, 2024

Discover how context locking can revolutionize your sales strategy and outperform the competition in the ever-evolving B2B landscape.

B2B 226

B2B Gaming Sales 226

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack.

Customers 115

Customers B2C Healthcare Retail 115

SaaStr

APRIL 12, 2024

Dear SaaStr: When You Sold Your Startup, What Were the Downsides? When you sell: it’s not yours anymore; and your upside is capped. Start with Challenge #1. Ask yourself 4 “Are You OK With” questions: The name being changed? With the business being shut down in 2–5 years, if it isn’t strategic anymore — no matter how successful? With it being further sold to someone else?

Up-sell 114

Up-sell Strategize Start-ups Sell 114

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are conside

Product 110

Product Objectives and Key Results Strategize Technology 110

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives.

Contact 105

Contact Trust Follow-up Represent 105

Search Engine Land

APRIL 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to change, reports The Information.

E-commerce 104

E-commerce Contract Promote Campaign 104

The Advantexe Advisor

APRIL 12, 2024

I was scrolling through LinkedIn waiting for my flight to take off when I saw a posting from @TomBoyer. Tom is one of those rare individuals you meet in your life that you never forget. His genuine and authentic leadership style is something I have tried to emulate and more importantly, is something I use as an example of what good looks like when explaining the difference between good and great.

Meeting 87

Meeting 87

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising.

Launch 91

Launch Presentation Growth Campaign 91

SalesLoft

APRIL 12, 2024

It’s no secret that in today’s market competition is fierce and margins are tight. The ability to effectively engage and guide your customers through the buying journey is not just a competitive advantage — it’s a necessity for survival and growth. Enter the Revenue Orchestration Platform. The term might sound like a bunch of buzzwords thrown together, but it’s a revolutionary technology designed to provide a comprehensive solution for the complexities of modern sales.

B2B 80

B2B Technology Technology CRM 80

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Spiro Technologies

APRIL 12, 2024

Luxury Brand Partners is a global supplier of beauty products. Watch below to hear how they leverage Spiro to ensure their customers receive regular communication and outreach.

Product 59

Product Customers 59

SaaStr

APRIL 12, 2024

If you work on anything related to Artificial Intelligence , you know we’re in the age of language models. But when it comes to Enterprises specifically, language models can change the way we work, and they have very big issues. At SaaStr AI Day, Contextual AI’s CEO, Douwe Kiela, deep dives into what it takes to build AI products for the Enterprise.

Product 117

Product Start-ups Technology Technology 117

Spiro Technologies

APRIL 12, 2024

Catania Oils uses Spiro to manage customer interactions. Watch below to hear how the collaboration tools of Spiro has been a game changer for Catania Oils in terms of internal communication.

Gaming 59

Gaming Customers 59

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3.

Networking 92

Networking Launch Retail Construction 92

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Spiro Technologies

APRIL 12, 2024

Spectrum Automotive leverages Spiro to manage customer communications, giving them visibility and control of the sales process from prospecting through fulfillment. Watch below to learn more.

Prospecting 59

Prospecting Process Customers Sales 59

Spiro Technologies

APRIL 12, 2024

Wanco is an industry leader in portable safety equipment for traffic management, public safety, law enforcement, construction, and more. Before adopting Spiro, Wanco was using spreadsheets to manage customer relationships. Watch below to hear how Spiro helped them gain visibility into custoemr interactions.

Construction 59

Construction Customers 59