Search Engine Land
JULY 8, 2024
Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website. Custom regex filters take you around your million-page website.
Iannarino
JULY 8, 2024
In 2018, I published Eat Their Lunch: Winning Customers Away from Your Competition. I still believe in that mindset and skills you find in The Only Sales Guide You'll Ever Need and The Lost Art of Closing: Winning the 10 Commitments That Drive Sales. All of these books aim to help readers lead their clients at a time when many salespeople instead try to comply with their clients.
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Search Engine Land
JULY 8, 2024
Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match Merchant Centre feeds, in August. Why we care. This change affects how advertisers manage product feeds across different markets, potentially streamlining operations for multi-country campaigns. Key details: Affects all campaigns using Country of Sale.
Partners in Excellence
JULY 8, 2024
It is human nature to look at things from our own points of view. But it’s restricting our thinking in those ways that blinds us to things that are changing around us, threats, opportunities, challenges, disruptions. Retention, renewal, expansion is key to our success with customers. We want to create customers for life! We want to have the continue to buy from us.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sales Hacker
JULY 8, 2024
David Greenberger leads CHEQ’s North America sales team. CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup.
SaaStr
JULY 8, 2024
Dear SaaStr: How Can You Ensure a Smooth Transition When A New Team Member Takes Over a Customer Account? Add value in the first interaction. There’s nothing more frustrating than getting a random email, “Hi, Tony is gone from the company. I know nothing about you, but I’m your new rep. Can we schedule a call?” Find some way to add value.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JULY 8, 2024
Picture this. You start the year with 30 AEs, yet by the end of the same year, you lose 10 of them. 32%. That’s the average attrition for AEs in SaaS organizations. What if you could bring that down to 20% or even 10%? How much more could you accomplish with your sales organization? Justworks CRO, Robert Lopez, and Director of Sales, Valeria Avila, show you how to create longevity in your sales organization and why it matters.
Highspot
JULY 8, 2024
Providing personalized experiences across the buyer lifecycle doesn’t need to be complicated or time-consuming — with AI, it can be as simple as clicking a few buttons and turning on a few capabilities. By doing so, you can optimize seller impact, reduce time to customer value, and power revenue outcomes. Read on to discover how AI achieves these outcomes — and how you can bring that impact to your business.
G2
JULY 8, 2024
Understand the intricacies of SaaS sales compensation plans, key metrics, and plan components with a step-by-step guide to creating plans for a team.
Martech
JULY 8, 2024
Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
JULY 8, 2024
Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend. Key features: Shows if Actual CPA is within the expected range.
Martech
JULY 8, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
JULY 8, 2024
TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Key changes. U.S. advertisers can now only target teens using broad options like location, language and device info.
Martech
JULY 8, 2024
Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
JULY 8, 2024
Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.
Martech
JULY 8, 2024
HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, HubSpot had more than 216,000 customers, so an incident that impacts fewer than 50 doesn’t seem like a big deal, unless of course you’re one of the accounts involved.
Martech
JULY 8, 2024
As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage the right tools to improve their marketing and sales processes. The traditional methods of identifying site visitors Over the years, B2B sellers have had three ways to identify visitors: Motivate them to fill out a web form, giving up their contact information
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