Thu.Aug 29, 2024

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Why You’re Losing More Sales Deals Than You Should: Common Mistakes and How to Fix Them

Iannarino

Are you missing out on sales deals that should be yours? Here’s why, and how to turn the tide in your favor.

Sales 200
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AI Agents: The Future of Business Applications

Salesforce

Agents are assistive and autonomous software systems. Based on user input or environmental conditions, they reason, plan, and take action to achieve given tasks or goals. They are like intelligent digital assistants, equipped with the aggregated knowledge and experience of human experts, and access to all relevant data. Agents are set to become ubiquitous across every area of our lives, and to profoundly transform how businesses operate and interact with customers.

Trust 130
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Data analysis and market research top list of AI use cases

Martech

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field.

Retail 127
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On Communicating……

Partners in Excellence

Communicating, engaging other people in conversations to achieve a goal, underlies every business decision, every complex B2B opportunity. Without, somehow coming to agreement, nothing happens. Yet, we are overwhelmed with all sorts of data and research that customers don’t want to talk to sellers, that our people are disengaged in their conversations with their managers.

Pitch 139
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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3 tips to maximize your ROI at events

Martech

Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. 1.

CRM 121
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Critical SKO Advice for Leaders: Lead from the Front

Force Management

The sales kickoff is a galvanizing moment for a sales organization, rallying the team around their purpose, strategy and goals for the year. As a sales leader, you've likely been a part of many of these kickoff events, and you may be familiar with the quick fizzle that sometimes happens once everyone gets back to their daily responsibilities. Driving behavior change with a SKO is no small feat, but consider the stakes - increasing competition, aggressive sales objectives, and highly guarded budg

Meeting 129

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What 54 Google Ads experiments taught me about lead gen

Search Engine Land

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts.

CTR 103
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250+ Top CROs and CEOs At SaaStr Annual Poker Night on Sep 11!!

SaaStr

We’ve pulled together an epic group of CROs and CEOs on Sep 11 from a fix mixer and poker. So many top SaaS CEOs want to meet more of the best CROs and VPs of Sales. And so many revenue leaders don’t know enough great CEOs. So we’re bringing them together for poker and an informal mixer at 2024 SaaStr Annual. CEOs + CROs/VPs of Sales only!!

Meeting 122
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Yelp brings antitrust lawsuit against Google

Martech

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals.

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Google Ads adds product Categories tab

Search Engine Land

Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to drive more clicks and sales. How it works: Performance insights: Understand what’s driving success in your campaigns and where improvements can be made.

Product 96
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Why Episodic Sales Training Fails and How to Fix It feat. Dayna Williams

Sales Gravy

On this episode of The Sales Gravy Podcast, Jeb Blount Jr. sits down with Dayna Williams to discuss cutting-edge strategies for sales success. She gives expert insights on how to develop a winning sales culture, boost your team's performance, and leverage the power of Sales Gravy University for unparalleled training opportunities. Key Takeaways - Shift from Episodic Training: Traditional sales training has often been episodic, focused on reactive, one-time events that don't drive long-term behav

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Yelp sues Google, alleging illegal dominance of local search

Search Engine Land

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals.

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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023.

Retail 68
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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Build an Effective Technology Scouting Strategy for Your Business

Sales Pop!

Ever feel like the tech world is moving too fast? Like there’s always a new gadget, tool, or system that could either make your business soar or leave you in the dust? You’re not alone. Keeping up with the latest technology is tough, especially when you’re juggling a million other things. But here’s the good news: with a solid technology scouting strategy, you can stay ahead of the curve without breaking a sweat.

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Enterprise workflow management 101 — what is it and how to pick the right software

PandaDoc

Each large organization has dozens, if not hundreds, of workflows that ensure its smooth operation. Managing all these workflows is complex, but it doesn’t have to be difficult if you build the right processes and use the right tools. In this article, we’ll discuss the ins and outs of enterprise workflow management and see how you can use automation to streamline your workflows and make sure they’re as efficient as possible.

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Why Introverts Can Make Great Salespeople

Sales Pop!

Why Introverts Can Make Great Salespeople When you think of a successful salesperson, you might envision someone who is outgoing, charismatic, and naturally extroverted. However, that stereotype overlooks some of the unique strengths that introverts bring to the game. As a matter of fact, selling suits an introverted population well, with a fair number of introverts outshining their extroverted counterparts in this area.

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How to Run a Customer Development Interview?

Predictable Revenue

Customer development can be daunting, especially when unsure what to ask or how to approach potential users without a finished product. The post How to Run a Customer Development Interview? appeared first on Predictable Revenue.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. The decision-makers you’re trying to reach are human too. They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects.

B2B 109
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How to Use AI for Sales Qualification

Hubspot

One time, when I worked for IBM, I asked a prospect from a well-known engineering software company if they had determined a budget for their digital transformation initiative. He replied, “Oh, you are doing BANT qualification? I’ll make it easy for you. My budget is X, I am the project lead, I just described our needs, and our timeframe is four to six months.