Iannarino

JUNE 13, 2024

In the competitive world of B2B sales, proving you belong in the decision-maker's room is crucial for winning high-stakes deals.

B2B 229

B2B Sales 229

Force Management

JUNE 13, 2024

Whether you’re a sales leader, manager, or seller, we’ve all been hearing a lot about the potential of AI for sales. You may already be incorporating some AI-powered tools in your sales stack. Like any new technology, generative AI tools require a learning curve to be most effective. Generative AI tools like ChatGPT, Microsoft Copilot, Google Gemini or Claude in particular can give very different quality outputs depending on the input they’re given.

B2B 131

B2B Consult Sales Technology 131

Partners in Excellence

JUNE 13, 2024

This is one of those knee jerk reaction posts. Two things happened in the past few days. I attended a conference. I was sitting toward the back of the room, there were about 100 people arrayed around tables watching the speaker. The speaker was a noted expert in the subject area. People had paid a lot of money just to hear that speaker (over $1K). As I looked around the audience, few eyes were on the speaker.

Presentation 134

Presentation Meeting Clients 134

Martech

JUNE 13, 2024

As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players. Reliance on these platforms can offer marketers significant advantages and limitations.

Cross-sell 117

Cross-sell Customer Relationship Management Campaign Relationship Management 117

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

JUNE 13, 2024

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client software and extensions that try to filter out advertising. Why we care. By embedding ads directly into video streams, this approach will have an advertiser’s ads mirror the look of the content, effectively bypassing ad-bl

Campaign 114

Campaign Clients 114

Martech

JUNE 13, 2024

With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.

Technology 112

Technology Technology Process Customers 112

Search Engine Land

JUNE 13, 2024

Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that should be attributed to paid search clicks were sometimes incorrectly assigned to organic search, especially for single-page applications.

Campaign 98

Campaign Conversion Process Product 98

Martech

JUNE 13, 2024

Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets. The collaboration is the first implementation of IAB Tech Lab’s Ad Creative ID Framework (ACIF). “We applaud the IAB Tech Lab for moving the Ad Creative Identification Framework forward and we are thrilled to partner with AD-ID to drive adoption at scale, making it seamless for brands and publishers to trac

Campaign 100

Campaign Technology Technology Networking 100

SaaStr

JUNE 13, 2024

Earlier this month, Gong’s CEO and Co-Founder Amit Bendov sat down with SaaStr Founder and CEO Jason Lemkin at SaaStr Europa 2024 to talk about all things AI and the lessons learned while scaling to billions. Back in 2015, Google AI beat the world chess champion easily. AI was starting to diagnose diseases better than doctors. Amit asked himself, “ How hard would it be to understand customers better than salespeople?

Agriculture 95

Agriculture Growth Sales Up-sell 95

Martech

JUNE 13, 2024

Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions so it helps to hear from Pega customers about use cases. Some of the world’s largest telcos were talking about Pega’s role in their stacks at this week’s PegaWorld conference.

Customers 96

Customers Angle Education Networking 96

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

JUNE 13, 2024

Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it matters. The integration of IAS’s Total Media Quality suite gives Reddit advertisers globally an added layer of trusted, independent measurement around brand safety, viewability and invalid traffic.

Trust 84

Trust Campaign Growth Process 84

Martech

JUNE 13, 2024

Was the text in the ad AI-generated or did it require a human to create the typo in “where your brush”? Does anyone need a toothbrush with AI? The fine folks at Oral-B think so and have unleashed the Genius X to see if they’re right. For an MSRP of $219, you get “a revolutionary Artificial Intelligence technology that enables it to recognize your brushing style and coaches you for your best results every day.

Retail 96

Retail Technology Technology Launch 96

Search Engine Land

JUNE 13, 2024

Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your mind: When do I start working with them? What services am I going to provide them with? What does their business do? Where are they located? Overwhelmed and don’t know where to start? Here are a few tips and tricks to help you impress your boss and absolutely nail that first meeting with your new client.

Clients 84

Clients Meeting Contract Start-ups 84

Salesfolks

JUNE 13, 2024

By reframing the cost into an investment and infusing your pitch with humor, you not only de-risk the decision but also make the client feel like you’re both on the same team.

Pitch 59

Pitch Clients Sales 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

JUNE 13, 2024

Losing your job in SEO can happen for various reasons, such as redundancy, a shift in the company’s focus or performance issues. However, the reason doesn’t change the outcome. What you need now is a well-crafted, step-by-step plan to not only survive but thrive in this situation. Here it is. The SEO reality check you need to take In May, my friend Nick LeRoy, who runs SEOJobs.com, wrote an article that shocked a lot of people in the SEO world.

Government 75

Government Pitch Start-ups Clients 75

Sales Pop!

JUNE 13, 2024

Summertime……warm breezes and cool beverages. Living is easy, right? For those of us in sales, not so much. As we speed towards the midpoint in our selling year, we assess our 2024 performance and unless we are among the lucky ones who have nailed big Q1 or Q2 deals, we see that much work remains to be done to position ourselves for a strong year. Not that we can’t enjoy some of our summer but as we all know, in sales there’s no rest for the weary.

Up-sell 52

Up-sell Consult Start-ups Sell 52

Martech

JUNE 13, 2024

What’s on your email rap sheet? In my last MarTech column, “ Stop! Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication.

Campaign 109

Campaign Retail Click Through Rate Commission 109

SaaStr

JUNE 13, 2024

Dear SaaStr: What should I know about getting acquired? My top 5 tips: #1. Listen more. Talk less (on the target side). It’s very difficult to invent an acquisition. It’s almost impossible to create one, though it happens sometimes. Listen and learn. Understand what everyone’s motivations are. Why your champion is doing the deal.

Negotiate 93

Negotiate Price Up-sell Strategize 93

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales